Head of Sales Marketing

📍 Location: Ho Chi Minh City, Vietnam 🕓 Full-time | On-siteAbout the RoleWe are looking for a passionate and strategic Sales & Marketing Manager to lead all commercial and marketing activities during the pre-opening phase and the first six months of operations of our new education center.This is a pivotal role for a results-driven professional who can build brand presence from the ground up, drive student enrollment, and set up an effective, measurable marketing and sales system.Key ObjectivesBuild strong brand awareness for the center within the target area.Achieve the Phase 1 enrollment goal of approximately 120 students.Establish a stable and data-driven Sales & Marketing framework for sustainable growth.What You’ll Do1. Marketing Strategy & ImplementationDevelop and execute a comprehensive marketing plan for the pre-launch and early operational phases.Lead multi-channel enrollment campaigns including Digital Marketing, PR, Events, KOL collaborations, and Social Media.Develop branded communication assets (brochures, videos, landing pages, visuals, taglines, etc.).2. Sales Leadership & Enrollment ManagementBuild, train, and lead a high-performing Sales team focused on consultation, conversion, and customer care.Design standardized consultation and customer experience processes with clear KPIs and conversion targets.Monitor performance metrics, report results, and continuously optimize enrollment strategies.3. Market Insights & Brand EventsAnalyze parent insights and education market trends in Ho Chi Minh City.Plan and execute high-impact brand and enrollment events such as English Day, Workshops, Study Abroad Seminars, and Placement Test Days.Strengthen the center’s image as a trusted, modern, and professional learning destination.What We’re Looking ForBachelor’s degree in Marketing, Business Administration, Communications, or a related field.Minimum 5 years of experience in a Sales or Marketing Manager role within large or reputable education organizations.Strong understanding of the education landscape in Ho Chi Minh City, especially parent behaviors and decision-making patterns.English proficiency: IELTS 6.5 or equivalent.Proven leadership skills with a strategic, creative, and data-driven mindset.Why You’ll Love Working With UsOpportunity to build and shape a new education brand from the start.Collaborative and innovative working environment.Attractive salary package with performance-based incentives.Career growth opportunities in a fast-developing education ecosystem.