Head of Social Commerce

Amplifi, part of dentsu Thailand is seeking a dynamic and results-driven Head of Social Commerce to lead our strategy for driving revenue and customer engagement directly through social media platforms.This is a senior leadership role responsible for building and scaling our social commerce ecosystem. You will be the business leader, from platform selection and live-shopping initiatives to creator partnerships and on-platform conversion.The ideal candidate is a hybrid expert, blending deep knowledge of marketplaces in Thailand (lazada, shopee), social commerce (TikTok Shop and LIVE Commerce), social media trends with a sharp e-commerce mindset. You are passionate about the future of online retail and have a proven track record of turning social engagement into measurable sales.Key ResponsibilitiesStrategic Development: Design, own, and execute a comprehensive social commerce strategy that aligns with our overall e-commerce and marketing objectives. Identify and prioritize key platforms (e.g., TikTok Shop, LIVE commerce, YouTube Shopping, etc.) for growth.Revenue & P&L Ownership: Take full ownership of the social commerce revenue channel from business development from existing and new cleints. Set ambitious sales targets (GMV, conversion rates, AOV) and manage the budget to achieve a strong ROI.Platform Management: Oversee the end-to-end management of our social storefronts, ensuring product catalogs are optimized, and the user experience is seamless from discovery to checkout.Live Commerce: Lead the strategy and supervise team members on execution of live shopping events, including programming, host/creator management, and promotional planning to maximize viewership and sales.Creator & Influencer Partnerships/Affiliate marketing: Build and manage a robust creator/influencer program focused on commerce. Structure partnerships, negotiate contracts, and analyze performance based on sales data, not just reach.Team Leadership: Build, mentor, and lead a high-performing social commerce team (which may include content creators, livestream hosts, moderators, and analysts)Performance & Analytics: Define and monitor key performance indicators (KPIs). Utilize platform-specific analytics and third-party tools to analyze performance, derive actionable insights, and report on progress to senior leadership.Cross-Functional Collaboration: Serve as the primary liaison between E-commerce, Marketing, Media, and Content and KOL teams to ensure a cohesive brand message and integrated campaigns Qualifications & SkillsRequired:Experience: 7+ years of progressive experience in e-commerce, digital marketing, or social media, with at least 3-4 years in a role with direct social commerce responsibility.Proven Track Record: Demonstrable success in building and scaling a social commerce channel particularly TikTok Shop and LIVE Commerce, with a portfolio of campaigns that drove significant revenue.Platform Expertise: Deep, hands-on knowledge of social commerce features and ecosystems, especially TikTok Shop, Instagram/Facebook Shops, and YouTube Shopping with plus experiences on marketplaces in TH and e-retailers (COL, Watsons, and others)Leadership: 3+ years of experience managing and developing a team.Analytical Mindset: Strong analytical skills with the ability to translate complex data into actionable strategies. Proficient with web and social analytics tools (e.g., Google Analytics, platform-specific analytics).Financial and Business Acumen: Experience managing a budget and/or P&L and result-oriented mindset to deliver outcomesCommunication: Excellent communication and presentation skills, with the ability to influence and collaborate effectively with senior-level stakeholders.Preferred:Experience running large-scale live shopping programs.Direct experience in the [Fashion, Beauty, CPG, and Consumer Electronics, IT/Gadget] sectors.Familiarity with e-commerce platforms (e.g., Lazada, shopee) and their integration with social commerce (TikTok Shop)Established relationships with content creators, influencers, and agency partners.