Head of Social Strategy & Platform Growth

Head of Social Strategy Platform GrowthHybrid Working - 2 / 3 days in the London OfficeLondon LocationWe are looking for an experienced Head of Social Strategy Platform Growth & Relations to lead a high performing social content division within a global digital marketing agency network. This role combines creative ideation leadership, audience development, a strong handle of growth KPIs and data analysis and operational excellence across multiple social platforms.You will oversee the end-to-end process of ideation, production, editing and optimisation, ensuring content consistently engages audiences and drives commercial growth. Working closely with cross functional teams, you will shape a multi-platform content strategy, guide the development of new formats, and ensure execution aligns with performance goals. A strong understanding of platform behaviours, emerging trends and social storytelling will be essential to success.This role requires a leader who thrives in a fast-paced environment and can translate data into actionable insights. You will manage a multidisciplinary team across video production, editing, research and scripting, fostering a culture of creativity, agility and constant improvement.Core Requirements:Strong experience in growing communities and driving views at scale in the context of social content publishing across multiple major platformsExperience of storytelling via short form (TikTok, Snap, IG YT Shorts) and Longform (YouTube, etc) is mandatory to drive effective growthProven track record driving revenue and engagement through content optimisationAbility to interpret analytics dashboards and convert insights into strategyExperience leading creative, production and editorial teamsHighly organised with strong communication and reporting skillsDemonstrated ability to work quickly, reactively and collaborativelyDeep understanding of audience behaviour, digital trends and platform best practicesManagement experience is mandatoryExisting direct relationships with the major platforms – TikTok, Snap, Meta, X, YouTube, etc are also a key requirement of this role