We are looking for a creative and relationship-driven PR / KOL Marketing Executive to elevate brand awareness and advocacy across digital and offline channels. Your primary mission is to build buzz, drive authentic conversations, and cultivate long-term relationships with key opinion leaders (KOLs), influencers, media, and collaborators who can amplify our e-commerce brands. Key ResponsibilitiesInfluencer & KOL EngagementSource, shortlist, and onboard relevant KOLs, influencers, and content creators aligned with our brand voice. Negotiate, brief, and manage influencer collaborations (gifting, paid, affiliate, ambassador programs). Track content delivery, performance, and KPIs (engagement, reach, sentiment, conversions).
Media Outreach & Brand VisibilityIdentify and reach out to media platforms, blogs, online publications, and community pages that can feature or write about our brand and products. Craft compelling brand stories, founder narratives, and product angles to pitch to lifestyle and niche media. Build relationships with content editors, journalists, and writers to secure regular media coverage. Partnerships & Brand CollaborationsIdentify and manage brand partnerships or co-marketing campaigns that enhance brand equity. Work with like-minded brands, communities, or creators to execute meaningful collabs or events. Monitoring & ReportingTrack KOL and media campaign results, measure ROI and share post-campaign performance decks.
Maintain a growing KOL/media database and nurture long-term partnerships. Stay on top of social trends and pop culture to keep the brand culturally relevant. QualificationDiploma/Degree in Marketing, Communications, PR, or related fields. 1–3 years of experience in influencer marketing, PR, or brand partnerships, preferably in consumer products or e-commerce. Strong interpersonal and negotiation skills; confident in outreach and relationship building. Creative storyteller with a sharp eye for trends, social content, and brand fit. Organized, detail-oriented, and able to juggle multiple partnerships at once.
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