Digital Marketing Specialist

IntroductionReady to become the next IBMer? As a Digital Marketing Specialist, you’ll be at the forefront of our content and communication strategies, driving meaningful connections through innovative, data-driven campaigns. You’ll collaborate across dynamic teams—from design and marketing to Talent Acquisition—to create and optimize high-impact digital content. Whether it’s crafting compelling newsletters, leading A/B tests, or enhancing our blog’s discoverability with SEO, your work will help amplify our voice and reach.

If you're passionate about blending creativity with analytics and thrive in a fast-paced, collaborative environment, this is your opportunity to make a lasting impact. Let’s build something exceptional together. Your Role And ResponsibilitiesAs a Digital Marketing Specialist, you will play a key role in managing and optimizing our Blog strategy and CRM-driven communications. You will support engagement through targeted digital marketing initiatives and digital content. Your key responsibilities will include: Creating, distributing, and tracking newsletters and email campaigns via the CRM platform, ensuring effective audience engagement.

Cultivate an engaging creative culture within the cross-disciplinary design, marketing and Talent Acquisition teams, ensuring that diverse voices and perspectives are valued and integrated into the design process. Implementing SEO best practices to enhance site and content visibility and discoverability. Lead A/B testing campaigns. Troubleshooting technical issues related to content publishing, and email campaign performance. Analyzing data and generating reports to measure the effectiveness of digital marketing efforts. Preferred EducationBachelor's DegreeRequired Technical And Professional Expertise3+ years of experience in digital marketing. Strong understanding of HTML and basic CSS for troubleshooting and minor adjustments.

Experience working with CRM platforms to build and track email campaigns and newsletters. Knowledge of SEO principles and best practices to optimize digital content. Strong analytical skills with experience using Google Analytics or similar tools to track website and campaign performance. Demonstrated ability to manage design deliverables, timelines, and engagement agreements. Exceptional communication, collaboration, and relationship management skills to work effectively across time zones and cultural contexts. Excellent verbal and written communication skills in English. Preferred Technical And Professional ExperienceProven track record of contributing to an inclusive and collaborative team culture, fostering trust, motivation, and creativity.

Experience working in cross-functional, global teams with flexibility for virtual and in-person collaboration. Familiarity with email automation tools and CRM integration.