Insights Manager - Korea

Meaningful Work From Day OneThis new, pivotal strategic role in South Korea will act as the leader for big, profit driving consumer/shopper ideas, inspiring brand and sales teams and senior leadership teams, by understanding what matters to consumers/shoppers and overall market landscape and delivering insights which unlock significant brand and business growth.

Together with the Marketing Director, South Korea and working closely with the Insights Manager - Asia, Europe Africa APAC Insights Director, and the Global Brand teams, the role holder will be a strategic ‘thought partner’ in the identification, development, targeting and monitoring success of South Korea. What You Can ExpectThe role will provide brand teams with actionable business and A&P allocation direction as well as opportunities, insightful and actionable consumer/shopper understanding, strategy recommendation, research implementation and analysis. The role will support the Marketing team in informing and influencing portfolio and innovation strategy.

The role will also provide commercial team insight on trade environment, category, channel and customer trends and working on strategic initiatives such as RGM and identifying business opportunities. In addition to managing research, the role will co-lead the Annual planning process (in particular identifying key business questions with Marketing team, designing S&I structure and content with brand teams, designing commercial workshops together with commercial team, supporting country planning) and help identify compelling insights and use them to help develop inspired solutions to business issues and opportunities.

The person will be a champion of their role as well as a representative of the Brown-Forman Insights function in and outside B-F. What You Bring To The TableInsights Generation: ○ Lead the identification of critical knowledge gaps relative to consumers,shoppers and the marketplace, and champion the development of solutionsto address;○ Lead continuous analysis of market trends (IWSR, Nielsen, Brand Trackeretc.

) as well as ad-hoc research projects needed to address key businesspriorities or knowledge gaps;○ Generate actionable insights about the brands, consumers, market trends toassist in the development of brand and portfolio strategies;○ Join the dots between consumer, shopper and trade insights. ○ Being the voice of consumer and shopper, collaborates with brand teams inthe development of brand building strategies and activations by performinganalyses and preparing recommendations, including setting up consumer-led KPIs as appropriate. Business Planning and Strategy:

○ Play instrumental role in Country Strategy development and other long-termprojects;○ Co-lead annual planning process (leading S&I session and Commercialworkshops) and actively contributing in the whole cycle;○ Lead edge in shopper knowledge and category management; co-lead/contribute to category management/redesign projects with KeyAccounts together with Brand and Commercial team;○ Help establish strong culture of measurement and evaluation of marketingactivities;○ Ensure rigid discipline of research budget usage. Approach spendingdecisions with critical KPI-based mindset; ensure team’s adherence tobusiness unit spending authorization policy;○ Provide strategic oversight of planning cycle in relation to Insights subjects.

Assign the appropriate tasks and resources to ensure full alignment with thisbusiness processSouth Korea Insights Leadership and Asia/Global Insights Team Contribution:

○ Lead the local Insights project initiatives ensuring (i) disciplined targetsetting and tracking of execution and (ii) development of team knowledgeand capabilities;○ Establish culture and necessary projects/processes aimed at holisticconsumer and shopper understanding closely linked to business ST and LTstrategies and objectives;○ Test and learn, connect with wider Insights team and exchange/steal withpride;○ Manage relationships with local research agencies and panel providers(contract negotiations, costs, accurate delivery of services, etc)Building insights capabilities within South Korean team○ Build and nurture the culture of insights and fact-based approach withinMarketing & Sales organization○ Educate and train teams on BFWOBB and BFBGF principles, establishcommon language○ Build awareness and confidence in usage and interpretation of existing dataand tools within Marketing & Sales (including IWSR, Nielsen, Sell-out, etc.

)○ Closely collaborate with Finance analytics to connect the dots and gatherrelevant insights for pricing strategy and RGM. ○ Monitor the market to identify opportunities to get data and relevantinsights, Test & learn new mechanics.

○ Fosters culture of thorough and comprehensive research briefing among the teams○ Developing new data vendors as new channels and technologies evolve○ Identify ways to improve current data usage, data quality and data managementWhat You Bring To The Table7+ years of client or agency side FMCG / Beverage / Tobacco consumer / shopper / retail insights experienceExcellent quantitative research skills and understanding of/exposure to qualitative researchFluent Business English proficiency - advanced written and oral communication in EnglishWell versed in the digital worldU&A studies, brand tracking, retail sales data analysis and concept testingAdvanced statistical analysis skills, working with different data sources, drawing formed, logical conclusions.

Ability to synthesize different streams of information into precise, relevant hypothesesStrong Business and Trade environment acumenWho We AreWe believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We OfferTotal Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce. \#jackdaniels\Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment.

It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status. Business Area: Europe, Africa, APAC DivisionFunction: MarketingCity: SeoulState: Country: KORReq ID: JR-00008882