International Brand Marketeer

About the CompanyXandres is committed to expanding brand awareness in a stimulating environment with a strong can-do culture surrounded by pleasant people.About the RoleIn this job, you combine strategic planning, cultural insight, and marketing execution to ensure the brand resonates with diverse audiences while maintaining a consistent international identity. Through insight-driven plans, compelling storytelling, and creative execution, you will shape Xandres’ international growth trajectory — with a strong focus on accelerating our presence in the Netherlands and Germany.ResponsibilitiesDefine, together with the management, and execute the international brand strategy to deliver profitable international growth.Shape and maintain a coherent, consistent and relevant brand identity across markets.Monitor consumer trends and behaviours to identify opportunities and adjust messaging accordingly.Grow brand awareness through well-targeted international media campaigns.Collaborate with internal teams (design, retail, e-commerce) and local agencies to localize campaigns effectively.Champion the Xandres brand across all consumer touchpoints.Lead initiatives for product and collection storytelling, new launches, and brand-curated events.Support international wholesales with brand tools, activation plans, and by creating attractive sales events.Track brand performance, making data-driven decisions to refine strategy.QualificationsDegree in marketing, communication, fashion management or related field.Proven experience in managing multi-market brand campaigns.Experience in managing the German market from a brand perspective.Solid knowledge of media, digital marketing, CRM, social media, and PR strategies.Required SkillsBrings minimum 5 years of experience in international brand marketing, preferably in fashion or lifestyle sectors.Has a deep understanding of branding, visual communication, and consumer psychology.Thinks strategically and acts hands-on.Combines creativity with analytical thinking.Has excellent communication and presentation skills.Understands how to balance global brand consistency with local relevance.Is highly collaborative and thrives in a fast-paced, cross-functional environment.Has experience working with media management.Has experience in an omnichannel environment (retail, digital, wholesale).Is fluent in English. German is a plus.Preferred SkillsExperience in managing the German market from a brand perspective.Pay range and compensation packagePermanent contract (39h/week).Monday-Friday.Address HQ: Nijverheidsstraat 20, 9070 Destelbergen (Great Ghent area).Hybrid working: two days per week.Training courses and evolution talks to focus on your personal growth.Annual staff parties and events.Equal Opportunity StatementXandres is committed to diversity and inclusivity in the workplace.```