Sr CRM Manager

Kawaii Partners is on the lookout for a Senior CRM Manager with a passion for data-driven engagement and a proven track record in the online casino sector, ideally in Tier-1 markets. This is a specialist role overseeing CRM strategy and execution across the player lifecycle, with the opportunity to shape retention, reactivation, and loyalty initiatives for a growing brand along with launching new brand and growing into leadership role over time. Responsibilities:

Lead and evolve CRM strategies to optimize player engagement, retention, and lifetime valueOversee the collection and analysis of player data, ensuring segmentation and targeting are insightful and actionableDesign and implement personalized, multi-channel CRM campaigns (email, SMS, onsite) with a focus on ROI and player valueCollaborate with VIP department on loyalty & VIP programs – including tier structure, rewards, and promotional mechanicsOwn the CRM tech stack: build flows, journeys, and automations using tools like customer.

io, OneSignal, or similar platformsTrack and report on key CRM KPIs and campaign performance – turning insights into clear action plansCollaborate with product, support, marketing, and analytics teams to deliver a unified player experienceStay compliant with gambling and data privacy regulations across tier-1 marketsServe as the go-to expert on CRM best practices and iGaming trends, constantly innovating and improvingRequirements: Minimum 3 years of CRM experience in online casino, ideally with exposure to Tier-1 markets and familiarity with Curacao licenceProven ability to lead a CRM functionProficiency in CRM platforms (e. g. , customer.

io, OneSignal or similar) and marketing automation toolsStrong data analysis skills and the ability to turn insights into performance-driving actionsExcellent communication skills, professional level of English is a mustSolid understanding of responsible gaming practices and compliance requirementsHighly organized with exceptional attention to detail and ability to manage multiple projectsAgile, proactive, and adaptable in a fast-moving industry environmentFoundational understanding of HTML for email and campaign formatting is considered an advantageWhat we offer:

Friendly and supportive colleaguesHealth insurance after the probation period endsDiverse opportunities for professional growth and career developmentPossibility to take part in international conferences and online coursesExtensive benefits packageBirthday day off"Refer a friend" bonusPossibility to work remotely (hybrid work model offered after probation period)Corporate eventsBusiness travel opportunitiesModern, ergonomic, and pet-friendly office in the city center (Riga, Latvia)