Key Account Manager - Shopee

About Rosé All DayRosé All Day Cosmetics is a proudly Indonesian beauty brand, founded in 2017. Rooted in the philosophy of effortless beauty, we offer high-quality, clean, and cruelty-free makeup and skincare — from cushions and blushes to glosses — all thoughtfully crafted to enhance natural beauty and perfect the "no makeup" makeup look.We're committed to making beauty accessible by expanding our presence both online and offline, while staying true to our mission: creating mindful, easy-to-use products that empower confidence and celebrate inclusivity.Join us as we innovate, inspire, and glow — inside and out.About the RoleRosé All Day is on the lookout for a Key Account Manager – Shopee who’s ready to drive growth through smart commercial planning, sharp analytics, and hands-on execution. You’ll lead the end-to-end management of our Shopee Mall business — from campaign and ads strategy, product assortment, and pricing optimization to livestream and affiliate growth — ensuring we hit bold sales targets while keeping profitability in check.If you’re a strategic thinker with strong e-commerce instincts, deep knowledge of Shopee’s ecosystem, and a passion for growing beauty brands in the digital space, we’d love to work with you! 💖Key ResponsibilitiesPlatform & Sales GrowthCreate and execute a 360° commercial and marketing plan for Shopee, covering platform campaigns, promotional mechanics, bundles, vouchers, and exposure programs.Drive Shopee Mall performance to achieve 100% of sales targets, balancing aggressive growth with healthy profitability.Strategize and optimize product assortment, pricing, and promotion strategy tailored to Shopee shopper behavior, campaign calendar, and platform algorithms.Maintain a healthy P&L for the Shopee channel, ensuring sustainable margin while scaling GMV and share of sales.Campaign & Ads ManagementPlan and execute always-on campaigns (Flash Sales, Vouchers, Bundles, Category Campaigns, Mega Campaigns such as 9.9 / 10.10 / 11.11) aligned with Shopee’s campaign mechanics and marketing calendar.Manage Shopee In-App Ads and CPAS strategies in collaboration with the Digital Ads team — optimizing bidding, targeting, and creative performance to maximize ROI and conversion.Analyze campaign and ad performance (CTR, CR%, CPC, ROAS, GMV) and provide actionable insights for continuous optimization.Work closely with the Creative and Marketing teams to develop product assets and content tailored to Shopee’s discovery and conversion algorithms.Stay updated on Shopee platform trends and competitor movements to identify new opportunities for visibility and sales growth.Store Operations & OptimizationOversee daily store operations including listing accuracy, content optimization, price monitoring, and stock management.Ensure all product detail pages (PDP), visuals, and descriptions adhere to brand guidelines and Shopee standards.Monitor store health metrics (chat response rate, cancellation rate, customer reviews) and coordinate with the Customer Service and Operations teams to maintain platform compliance and store reputation.Livestream & Affiliate Channel GrowthCollaborate with the Livestream team to execute live shopping strategies that drive engagement and conversion — including scheduling, product selection, campaign integration, and sales target setting.Monitor livestream KPIs such as viewership, CR%, GMV/hour, and optimize tactics (hosts, time slots, content format) to maximize sales outcomes.Partner with the Affiliate team to grow Shopee affiliate revenue by optimizing commission rates, bundles, and voucher mechanics that attract and retain top-performing affiliates.Identify high-potential livestream hosts and affiliate partners, and develop coordinated initiatives (e.g., affiliate-exclusive livestreams, campaign tie-ins) to amplify results.Ensure alignment between Shopee platform campaigns, livestream activities, and affiliate programs to deliver a consistent and high-impact customer journey.Cross-Functional & External CollaborationPartner with Shopee’s Relationship Manager and category team to maximize platform exposure, campaign slots, and participation in key events.Collaborate with internal teams — Creative, Marketing, Digital Ads, Supply Chain, and Finance — to ensure full alignment of sales strategies and operational readiness.Provide regular performance reports and insights to management, turning data (sales, ads, campaign ROI) into clear growth action plans.RequirementsEducation & ExperienceBachelor’s degree in Business, Marketing, Communications, or a related field.2–4 years of experience in e-commerce or key account management, ideally with exposure to Shopee Mall or similar marketplaces.Proven track record of achieving sales targets and managing end-to-end campaign execution.Hands-on experience with Shopee Ads (In-App/CPAS), campaign submissions, livestream, or affiliate operations is highly desirable.Skills & CompetenciesStrong understanding of Shopee mechanics (campaign submission, Flash Sale setup, voucher & bundle systems, Ads optimization, affiliate program, and livestream tools).Data-driven mindset with strong analytical skills: able to interpret sales dashboards, Ads performance metrics, and competitive data.Proficiency in Excel/Google Sheets (pivot tables, reports) and presentation tools (Google Slides/PowerPoint).Solid business acumen to manage P&L, pricing, discount strategy, and assortment profitability.Excellent communication and negotiation skills for liaising with Shopee category managers and internal teams.Highly organized, detail-oriented, and able to manage multiple campaigns under tight deadlines.Personal AttributesSharp business acumen and commercial thinking — able to balance growth, profitability, and long-term brand positioning.Analytical and strategic mindset, turning data into concrete business actions.Proactive, adaptable, and hands-on, comfortable in a fast-paced e-commerce environment.Collaborative team player who enjoys cross-functional teamwork and driving collective success.Passion for beauty, retail, and e-commerce innovation is a plus.Let’s Grow TogetherIf you're ready to take modern trade to the next level and help shape the future of beauty retail in Indonesia, we want to hear from you!