Lead - Marketing Operations

Wati is the world's leading WhatsApp-first conversational growth platform, empowering businesses to build deeper customer relationships and accelerate revenue growth.Trusted and loved by over 20,000+ customers across 100+ countries, Wati has established itself as the premier choice for businesses leveraging WhatsApp and other messaging channels to connect with customers on their platform of choice. In a world where real-time interactions drive growth, Wati's story is all about business growth through conversations.At Wati, we believe that every conversation matters, whether it's engaging a first-time prospect, nurturing a qualified lead, or deepening relationships with loyal clients. We transform these conversations into opportunities for building relationships, and strong relationships lead to increased revenue.Our PlatformThe AI-native platform simplifies complex business operations by bringing all customer interactions under one intelligent roof. Designed for scalability and ease of use, our solution delivers a measurable ROI while adapting to businesses of all sizes, from emerging startups to established enterprises.Our Backing & Partnerships Wati is proudly backed by world-class investors including Tiger Global, Sequoia Capital, DST Global, and Shopify. As a Premium-tier Partner of Meta, Google, and WhatsApp, we maintain the highest standards of integration and platform excellence.Role OverviewYou will be the execution engine for Marketing's operational backbone. Operating at the intersection of marketing, systems, and data, you'll own the marketing tech stack, automation workflows, reporting frameworks, and integrations. You'll partner with the Revenue Technology vertical and the broader GTM teams to ensure that campaigns scale reliably, insights are actionable, and data integrity is intact.Key Responsibilities Marketing Tech Stack & IntegrationsOperate and optimize tools such as the marketing automation platform (e.g. HubSpot, Marketo, or equivalent), email systems, landing page builders, and third-party integrationsDesign, build, and maintain integrations and workflows between marketing systems and CRM / revenue systems (e.g. sync leads, account enrichment, tracking events)Ensure configuration hygiene, documentation, and change control processes Campaign Execution & Workflow AutomationBuild and execute campaign workflows (emails, drip programs, nurture, re-engagement) with scalability and personalization in mindAutomate repetitive tasks (e.g. lead routing, tagging, scoring, segmentation) using native or low-code toolsWork with marketing and content teams to embed instrumentation (UTMs, tracking, pixel fires) into campaign assets Lead Management & Funnel OptimizationManage lead lifecycle processes: lead scoring, qualification thresholds, prioritization, and handoff to sales / SDRsMonitor and optimize funnel conversion points (e.g. MQL → SQL, trial → activation) using data insights and experimentationCollaborate with demand gen, growth, and content teams on A/B tests, personalization, and campaign optimization Reporting, Analytics & InsightsBuild dashboards, reports, and metrics views for campaign performance, funnel health, ROI, and pipeline contributionAnalyze performance, identify trends and anomalies, and recommend optimizationsMaintain marketing attribution models, channel mix evaluations, and multi-touch analyses Data Governance & HygieneImplement consistent data standards (naming conventions, field definitions, data validation)Conduct regular audits / deduplication, monitor for data drift, and enforce cleanup protocolsWork with RevTech to ensure data accuracy across systems through sync audits and reconciliation Collaboration & Process DocumentationPartner with Revenue Technology, Strategy & Planning, Demand Gen, and Growth teams to align on priorities, roadmaps, and dependenciesCreate and maintain process documentation, playbooks, runbooks, and workflowsCommunicate status, risks, and blockers effectively to stakeholdersRequirements3-6 years of hands-on experience in Marketing Operations, Marketing Automation, RevOps, or similar roles in B2B / SaaS environmentsDeep working knowledge of marketing automation platforms (HubSpot, Marketo, Pardot, etc.) and CRM systems (e.g. HubSpot CRM, Salesforce)Strong experience in building automation workflows, email campaigns, integration logic, and operational systemsSolid analytical and data skills (SQL, Excel, BI tools) to translate data into actionable insightsExcellent attention to detail, process orientation, and ability to balance speed with accuracyGood communication skills to interface with marketing, product, GTM, and tech teamsExperience with A/B testing, funnel optimization, and campaign instrumentation is a plusThis is a 100% remote role in India