Lead Creative

Company DescriptionWith over 35 million subscribers, Jesser is one of the internet’s most influential sports creators. His content blends competition, entertainment, and personality in a way that resonates with next-generation sports fans. Bucketsquad expands that universe through an apparel brand built around culture, style, and community. Joining Bucketsquad means becoming part of a fast-moving creative team focused on shaping the future of sports entertainment.Role DescriptionWe are hiring a full-time Lead Creative for Jesser’s Main YouTube Channel, based on-site in Los Angeles, CA. This role reports directly to the Head of Creative and Development.The Lead Creative is responsible for big-idea generation, viral concepts, and high-level creative direction. You will develop platform-native video ideas, craft polished intros and hooks, build re-engagement moments, and ensure every project is packaged for maximum retention and shareability. You will collaborate closely with producers, shooters, editors, and designers to execute at a high level and keep the channel ahead of trends in sports and entertainment.The ideal candidate is a self-driven creative who lives and breathes YouTube, thinks in concepts rather than tasks, and understands how to make content that people cannot stop watching.QualificationsProven ability to generate viral, high-impact ideas for Youtube audiencesDeep understanding of YouTube fundamentals including polished intros, strong hooks, viewer re-engagement, retention strategies, pacing, and packagingComfortable directing shoots on set and working with production teams to execute shoots seamlesslyProblem solver who can adjust to rapid changeAbility to reverse-engineer successful formats and adapt them to the Jesser universeStrong writing and communication skills for scripting, pitching, and guiding creative executionExperience developing cohesive creative systems across video, social, and brand touchpointsLeadership qualities with the ability to direct, motivate, and elevate a creative teamHands-on experience in digital media or content productionPassion for sports, entertainment, and youth cultureComfort working in a fast-paced, high-output environment that prioritizes iteration and speedFamiliarity with analytics and performance metrics to guide creative decision-making