LIVE Content Strategy Project Intern (TikTok LIVE-AMS) - 2026 Start (BS/MS)

ResponsibilitiesTeam IntroductionThe TikTok LIVE team's mission is to work hand-in-hand with LIVE creators, agencies, and partnership organizations to create an environment that brings communities together in real time to create meaningful and interactive connections around the globe.As a project intern, you will have the opportunity to engage in impactful short-term projects that provide you with a glimpse of professional real-world experience. You will gain practical skills through on-the-job learning in a fast-paced work environment and develop a deeper understanding of your career interests.Applications will be reviewed on a rolling basis - we encourage you to apply early.Successful candidates must be able to commit to at least 3 months long internship period.About The Role:We are seeking a LIVE Content Strategy Intern to join the TikTok US Live Operations team. In this role, you will act as our researcher, diving deep into live content consumption and deconstruction. Your goal is to provide the operations team with critical insights on "What goes viral and what drives monetization in the US market."Responsibilities: Vertical Opportunity Analysis: continuously monitor content across various categories on the platform. Identify emerging verticals and niche communities that show strong growth potential in the US market. Top Creator Attribution Analysis: Combine quantitative data with qualitative content analysis. Dissect high-traffic and high-revenue creators to understand the "why" behind their success—specifically analyzing their actions, scripts, persona, and engagement tactics that led to data spikes. LIVE Session SOP & "Run of Show": Conduct granular breakdowns of full live sessions. Analyze the structure from start to finish, including ice-breaking techniques, retention hooks, interaction scripts, and the strategic timing/frequency of PK battles. Strategy & Methodology: Synthesize observations into actionable Playbooks and best practices. Work alongside the Operations team to translate these findings into actionable creator training and campaignsQualificationsMinimum Qualifications: Digital Native: You are a heavy user of live streaming. You are familiar with the ecosystem, trends, and gameplay of TikTok LIVE, as well as other live streaming platforms Cultural Expert: Possess a deep understanding of US local culture, internet memes, and consumer psychology. You get the jokes and you understand what makes US audiences tick. Analytical Mindset: Ability to see the essence behind the phenomena. You are sensitive to content trends and capable of summarizing patterns from unstructured information.Preferred Qualifications: Passion for TikTok, mobile entertainment, and digital culture. Creative problem-solver with a strategic mindset. Familiarity with live streaming platforms and trends.By submitting an application for this role, you accept and agree to our global applicant privacy policy, which may be accessed here: https://careers.tiktok.com/legal/privacyJob Information【For Pay Transparency】Compensation Description (Hourly) - Campus InternThe hourly rate range for this position in the selected city is $23.75- $23.75.Benefits may vary depending on the nature of employment and the country work location. Interns have day one access to health insurance, life insurance, wellbeing benefits and more. Interns also receive 10 paid holidays per year and paid sick time (56 hours if hired in first half of year, 40 if hired in second half of year). Interns who are not working 100% remote may also be eligible for housing allowance.The Company reserves the right to modify or change these benefits programs at any time, with or without notice.For Los Angeles County (unincorporated) Candidates:Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment: Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues; Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and Exercising sound judgment.About TikTokTikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.Why Join UsInspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.Diversity & InclusionTikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.TikTok AccommodationTikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request