Vice President, Sales & Marketing

Join Canada's leading freight and logistics software company, where we've been transforming how carriers, brokers, and shippers connect for over 30 years. As a wholly owned subsidiary of Roper Technologies (NYSE: ROP, S&P 500), LoadLink combines innovative transportation technology solutions with Fortune 1000 stability. Our best-in-class freight-matching platform helps customers grow their businesses, increase margins, and drive profitability by maximizing assets, optimizing rates, and expanding networks. From replacing the rolodex in 1990 to today's multi-platform solutions, we continue transforming how the commercial transportation industry connects, moves, and manages loads across Canada.

About This RoleJoin LoadLink's leadership team as Vice President of Sales & Marketing, where you'll build and lead a high-performing revenue organization from the ground up. This is a hands-on leadership role focused on establishing sales excellence foundations, developing talent, and driving sustainable growth. You'll take our existing inside sales foundation and transform it into a world-class revenue engine capable of supporting aggressive growth targets. This position is expected to work in office, hybrid (Wed/Thu anchor days) from our Mississauga, ON office.

What You'll AchieveSales & Marketing Organization DevelopmentBuild comprehensive sales structure including systems, processes, and KPIs that drive predictable revenue growthEstablish enterprise sales capabilities while optimizing existing inside sales and key account management functionsImplement sales excellence pillars:

funnel management, demo best practices, pricing optimization, and performance analyticsCreate sales enablement programs that focus on input metrics, not just output numbersLead demand generation strategy encompassing digital marketing, content, events, and account-based marketingDrive customer advocacy programs including references, case studies, and user community developmentTeam Leadership & DevelopmentLead and develop 10+ direct reports across inside sales, key account management, and sales administrationBuild hiring framework and onboarding programs to scale team for aggressive growth targetsFoster culture of continuous improvement, collaboration, and long-term customer relationship focusEventually hire and manage sales management layer as organization scalesRevenue Growth & OperationsDrive new customer acquisition while expanding existing account revenue through strategic account managementPartner with RevOps, Customer Success, and Finance to optimize pricing, forecasting, and customer lifecycleEstablish enterprise new customer acquisition capabilities beyond current inside sales modelCreate marketing programs that support sales efforts and enhance LoadLink's market-leading brand positionKey ResponsibilitiesHands-On Sales LeadershipDirectly manage sales team performance, coaching, and development in first 90 daysEstablish CRM optimization, territory management, and commission structuresLead enterprise deal strategy and support complex sales cycles personally as needed Implement consultative selling methodologies focused on long-term customer valueOrganizational BuildingCreate sales operations framework from current foundation to world-class revenue engineBuild key account management capacity and processes for expansion revenueEstablish sales and marketing alignment including lead generation, qualification, and handoff processesDevelop competitive positioning and sales messaging that differentiates in marketStrategic PartnershipWork closely with Directors of Customer Success, RevOps, Finance, and VP TechnologyInfluence product roadmap based on market feedback and customer requirementsEnsure "how we sell is how we serve" philosophy permeates all customer interactionsDrive cross-functional collaboration as "glue role" for growth functionWhat You BringHands-On Leadership Experience8-12 years progressive sales leadership with proven track record building (not just running) sales organizationsExperience implementing sales excellence foundations:

structure, process, enablement, and talent developmentTrack record managing 10-20 person sales teams with mix of inside sales, account management, and enterprise rolesDemonstrated success in change management and organizational transformationSales Excellence ExpertiseDeep experience in SaaS sales methodologies, funnel management, and performance optimizationProven ability to establish enterprise sales capabilities while maintaining inside sales efficiencyStrong background in sales operations, CRM implementation, and data-driven decision makingExperience building key account management and expansion revenue programsLeadership QualitiesHigh integrity approach with long-term customer relationship mindset over short-term bookingsCollaborative leadership style that builds trust and works effectively with cross-functional teamsBalance of confidence and humility - building culture of teamwork vs.

inflated egoPassion for products and understanding of how sales excellence drives customer successIdeal BackgroundB2B SaaS experience with complex sales cycles and multi-product strategiesExperience in marketplace/platform businesses or freight/logistics technology preferredPrevious role building sales organization from foundation vs. inheriting established structureTrack record of sustainable growth through process improvement and talent development