Loyalty & Market Coordination Manager (M/F)

ContextWithin the Data & Client HQ Team, the Global Client Strategy Team ensures on a worldwide level the Client Strategy & the Coordination with markets.The Global Client Strategy Team works transversally with following teams:The other Data & Client Teams : Customer Analytics & Experience teamsThe other business teams : Campaign Management, Social Media, Media, Digital Flagship, Retail, etcThe Product Category teamThe business teams in the markets (Marketing Directors & CRM Managers)IT teamsReporting Directly To The Global Client Strategy Senior Lead, We Are Hiring a CRM & Loyalty Manager, For Whom Principal Missions AreOverall missionAs the CRM & Loyalty Manager, your job is to convert marketing data into useful client insights that drive business value. Your responsibilities include analyzing the information to gain a better understanding of the client, producing strategic loyalty recommandations for markets.CRM & Loyalty Business monitoringPerformance monitoring of our key loyalty KPIs (recruitment, repurchase, retention, stability)Clients’ feedback monitoring (satisfaction drivers & painpoints) through our Customer Voice platformCrafting of omnichannel Client Strategies & action plans based on the activity plan to achieve business goalsAction plan results analyse & recommendations for future action plan set-up, in collaboration with Customer Analytics & Campaign Management TeamsClose collaboration with Loyalty & Experience Team when it comes to the set-up and integration of new services / features.Market coordination with the Client CommunityDaily coordination with CRM managers throughout Europe, NORAM and Asia concerning all CRM & Loyalty topicsAccompagny CRM managers in the set-up of the yearly animation plan and associated action plan (and offers) to achieve end-year targetsAnimation of the Client Community through bi-annual Business ReviewsClose collaboration with Data, Campaign Management and Digital Flagship teamLoyalty program analyses & enhancements through expansion, gifts & offersPerformance analysisRecommendation of continued new experiences & mechanics for the program in line with Lacoste’s strategic pillarsBusiness modelisation for loyalty program roll-outs, new benefits, services & featuresStrategic recommendation of program promise in new environment (countries, outlets, corners.)Recommendation, modelisation for markets & supply follow-up of Loyalty program giftsMinimum of 5 year experience, with an experience requested in one of the following domains:Hard SkillsExpertise in Client Marketing, CRM and LoyaltyBusiness Analyste at controlling / finance or consultancy agencyConsultant on various projects (retail, ecommerce, etc)Client-centric, data-driven, excellent management of Excel for analyse and modelisation.Excellent communication skills, and at ease to provide leadership and guidance to our different markets when it comes to CRM and Loyalty topics.Multi-project oriented, organised.Fluent in English.Soft SkillsActive Listening & Empathy - Capacity of understanding market nuances and diverse stakeholder needs.Team Collaboration & Spirit - Being able to join a united team and achieve shared objectives.Facilitation & Pedagogical Skills - Skilled in aligning complex technical and business perspectives (Markets, IT, Operations) through clear, accessible communication.Customer-Centric Focus - Putting yourself in the customer's shoes to deliver the best possible experience (XP).Analytical Skills & Critical Thinking - Ability to analyze and interpret data to drive actionable recommendations and apply critical judgment to market and business strategy choices.Organizational Dexterity & Adaptability - Managing numerous projects and priorities simultaneously in a multi-faceted environment.Rigor & Detail Orientation - Committed to delivering high-quality outputsAutonomy & Strategic Prioritization - Demonstrated ability to independently own complex subjects and effectively prioritize efforts.