Manager - Brand Activation

About UsTo drive superior one-to-one consumer engagement programs across the portfolio of food brands, which, while delivering scale and extendability: Enable consumer product trial/sampling Disseminate key product benefits Bring alive the brand experience for the consumer by ensuring the design & implementation of activation programs in line with brand guidelines, within the stipulated time, at optimal cost, and superior to the competition.Key Objectives Quality of implementation of consumer programs No. of programs implemented for each brand cutting across various touchpoints (eg : Home including resident welfare associations, IN-Store, Out of Home Points of congregation - Malls, Cinemas, Haats, Exhibitions, Kitty Parties, Horeca ’ s) Delight the consumer at every touchpoint I mplement and strictly monitor evaluation metrics and checklists that ensure requisite quality of people & materials for various kinds of programs Collection of consumer databases Cascading standardized training modules for brand promoters and conducting quality checks on the ground to check adherence to the same Build a network of high Quality Agencies Participate in conducting pitches to onboard agencies by activation type Ensure adherence to standardized costs by activation type Regular review s based on execution quality measured through set performance criteria for the agency I mplement quality and audit systems A udit implementation quality Daily/weekly/monthly reports on programs that enable timely and actionable feedback to all stakeholders Cost per contact to be benchmarked to the best in the industry Continuously drive down cost per contact through both efficient and effective means Working effectively with all partners to drive buzz, scale, and smooth implementation.Requirements Knowledge Brand objectives and role of consumer activation for each brand. Research methodology and techniques to evaluate activation programs. Best practices - Do's & Don'ts of different engagement points. Materials, costs, and times for fabrication of various elements involved.Skills Ability to understand and develop standardized & measurable processes on training, audits, information flow, and evaluation Influencing skills to ensure process adherence by both internal and external stakeholders Budget monitoring Negotiation with agencies & vendors. Attitude Complete ownership of the one-to-one consumer engagement touchpoint. Personal demonstration and presence in the programs to obtain "unfiltered" feedback. Ability to respond quickly to opportunities. "Nothing is impossible" approach.