Manager - Social Media Marketing

Location: BangaloreAbout the TeamThe Marketing and Growth team at Navi drives user acquisition and retention by building a strong brand presence and executing data-driven campaigns. They work cross-functionally with business, product, and analytics teams to expand the customer base and increase revenue. The team drives growth through targeted messaging, performance marketing, strategic partnerships, effective use of social media, impactful brand campaigns, and storytelling to build loyalty.About the RoleThis role is a dynamic opportunity to lead and grow the brand’s social media presence and influencer ecosystem. It combines creative storytelling with data-driven strategy to enhance brand visibility, engagement, and community building. With a focus on impactful content and authentic influencer collaborations, the role plays a key part in shaping the brand’s digital identity and connecting meaningfully with audiences.What We Expect From YouScale the brand’s social media channels by crafting and ideating strategies to boost brand visibility, engagement, and reach.Ideate and script engaging content that aligns with the brand’s voice and appeals to the target audience.Participate in video content creation, bringing authenticity and personality to the brand's social media presence.Plan and launch social media campaigns that drive marketing objectives, including product promotions and brand storytelling.Analyse and track the performance of social media campaigns, using metrics to drive insights and improvements, and apply learnings to optimise future strategies.Collaborate with content, design, and marketing teams to ensure a unified brand message across all channels.Identify, engage, and manage relationships with influencers to amplify the brand's message and reach.Work with influencer agencies to create and manage campaigns that align with brand goals and resonate with audiences.Create detailed briefs for influencers, ensuring content consistency and quality.Must Haves6-7 years of relevant experience in social media management and influencer marketing.Proven track record of scaling social media channels successfully in previous roles.Proven ability to ideate, script, and produce engaging social media content, including video.Experience in identifying, engaging, and managing relationships with influencers and influencer agencies.Innovative and creative approach to content creation and campaign management.Inside NaviWe are shaping the future of financial services for a billion Indians through products that are simple, accessible, and affordable. From Personal & Home Loans to UPI, Insurance, Mutual Funds, and Gold — we’re building tech-first solutions that work at scale, with a strong customer-first approach.Founded by Sachin Bansal & Ankit Agarwal in 2018, we are one of India’s fastest-growing financial services organisations. But we’re just getting started!Our CultureAt Navi, we’re a place where ambition meets opportunity and ideas turn into impact quickly. We empower people with high ownership from the start, encouraging them to solve meaningful problems and build with excellence. Teams here work in an environment that values speed, collaboration and craftsmanship, while celebrating learning, growth and shared wins along the way. Whether you’re shaping the future of fintech products or driving innovation behind the scenes, life at Navi means being part of a high-energy, talent-driven workplace where your contributions truly make a difference.We’re guided by our own operating system - The Navi OS - a set of principles that shape how we work and win together. You can explore them at navi.com/our-values to see what drives us every day.If this feels like you, Navi is the place to grow, thrive and make a real impact.