Manager, Channel Marketing (Delivery Platforms)

Role OverviewThe Manager – Delivery Channel Marketing leads the strategic growth and performance of the brand’s delivery business across third-party platforms such as GrabFood, Foodpanda, and ShopeeFood. This role focuses on driving channel profitability, enhancing visibility, and expanding market share through data-driven strategies, platform partnerships, and cross-functional collaboration.Key Responsibilities1. Strategy & Growth PlanningDevelop and execute channel strategies that drive GMV growth, profitability, and brand differentiation across all delivery platforms.Identify new market opportunities, optimize performance levers, and align internal stakeholders toward achieving delivery business goals.2. Campaign Planning & Performance OptimizationLead end-to-end planning of platform campaigns and promotions to maximize conversion and repeat purchase.Analyze campaign results to refine execution, improve ROI, and enhance customer engagement. Refinement should have a clear objective on what improves the next round.3. Product & Menu ManagementEnsure menus, pricing, images, and availability are accurate and up-to-date on all platforms. Manage menu optimizations based on best-sellers, bundles, or market demand.4. Business & Performance MonitoringTrack and analyze key delivery metrics (GMV, basket size, conversion) to identify trends, risks, and growth opportunities.Provide weekly and monthly reports to track KPIs and flag issues or opportunities.Promotions analysis and monitoring to ensure P&L is well optimized.5. Store & Partner CoordinationAlign with IT, operations and store teams to ensure accurate listings, smooth fulfillment, and high customer satisfaction.Implement process improvements to reduce order rejections, out of stock, and downtime.Support quick resolution of listing errors, downtime, or order flow issues with the relevant departments or vendor teams.6. Brand Visibility & Creative ManagementOversee all creative and content development for delivery platforms, ensuring brand consistency and standout visibility amongst competitors.Partner with brand & creative team to deliver high-impact visuals and assets that strengthen platform presence.7. Platform Relationship & Partnership ManagementBuild strong, strategic relationships with key platform partners to secure visibility, exclusive deals, and co-marketing opportunities.Stay ahead of new platform tools, programs, and beta initiatives to unlock first-mover advantages.RequirementsBachelor’s degree in Marketing, Business, Communications, or a related field.5-8 years’ experience in digital marketing, eCommerce, Delivery channels or platform account managementFamiliarity with aggregator platforms (e.g. GrabFood, Foodpanda, ShopeeFood)Strong coordination, communication, and analytical skillsExcel proficiency; comfortable handling performance dataExperience in F&B or quick-service brands is a plusProactive mindset and ability to thrive in a fast-paced environment.