Manager/Customer Engagement

Job DescriptionThe role will be responsible for leading the marketing and communication efforts, and customer engagement efforts of the Fintech organization to aid growth. Visualizing and building smart/intelligent and targeted marketing campaigns and undertake monitoring of the same to ensure success.ResponsibilitiesKey Responsibilities: Build and maintain strong, long-term relationships with customers across multiple segmentsDevelop and execute engagement strategies to drive adoption, retention, and loyaltyManage customer communication across channels such as email, SMS, push notifications, WhatsApp, in-app, and social mediaAnalyze customer behavior and feedback to identify engagement opportunities and personalize initiativesCollaborate with Marketing, Product, Growth, and Customer Support teams to ensure seamless customer experienceGather and share customer feedback with internal teams to influence product and service improvementsDrive initiatives that encourage customer advocacy, including referrals, testimonials, and community engagementMonitor and report on key engagement metrics such as activation, retention, NPS, churn, and campaign performanceDesign and implement lifecycle campaigns tailored to different customer personas and journey stageSupport onboarding processes to ensure new customers quickly understand and adopt key featuresIdentify at-risk customers and execute re-engagement initiatives to reduce churnLeverage customer data and segmentation to deliver personalized offers and experiencesOrganize and support customer events, webinars, and community activities to strengthen brand connectionStay up to date with industry best practices and emerging engagement tools to continuously improve strategiesQualificationsQualifications & Experience: Bachelor’s degree in marketing, Business Administration or related fields5+ years of total experience in Growth or CRM position in related sectors such a finance and technology productsPrior experience in Fintech Marketing & Marketing AnalyticsExperience with Google Ads, Bing Ads, Display and RetargetingCultivates InnovationOptimizes Work Processes