Manager, eCommerce & Digital Growth

Zaxbys is leading a digital transformation that’s redefining how guests experience fast casual dining – and we’re looking for a high-performing, high-potential leader to help us write the next chapter.As the Manager, eCommerce & Digital Growth, you’ll own the strategy and execution that drives traffic, sales, and profitability across our digital ecosystem – including native ordering channels, third-party delivery (3PD), and loyalty platforms.This is a rare opportunity to join a brand that’s already growing fast and help accelerate it even further. You’ll set ambitious goals, manage key vendor relationships, and work cross-functionally to bring new ideas to life. You’ll also be hands-on in building the business case, measuring the impact, and ensuring that franchisee profitability stays at the heart of every initiative.If you’re ready to step into a highly visible, high-impact role with Director and Executive potential – this is where you make your mark.As we continue to grow, our strategies have set us up for success to be the top offering in Chicken Fingerz, Boneless Wings and Zalads. We’d love to have you as part of our team!This position is based in Atlanta, GA area and allows for a hybrid work schedule that includes 3 in-office days per week.Benefits IncludeMedical, Dental and Vision insuranceCompany-paid Disability, Critical Illness, and Basic Life insurance 401K participation with Company match50% off meal discount at company-owned locationsParental Leave Child Care Assistance Education Assistance ProgramPTO and 9 Company Holidays + 2 Floating HolidaysWhat The Job EntailsDrive Digital Traffic and Sales GrowthOwn the annual and quarterly digital traffic and sales plan – setting goals, identifying levers, and tracking performance against KPIsLead the development and execution of growth strategies across Zaxbys native digital platforms and 3PD partners to increase topline sales and guest frequencyAnalyze performance and make data-driven decisions to optimize promotions, ad spend, pricing, and partnerships for both revenue growth and franchisee profitabilityFuel Search & DiscoveryManage Search Engine Optimization (SEO) agency and listings platforms to ensure every location is optimized for discovery and conversionImplement on-page and technical SEO improvements that drive traffic and revenueCreate and refine content strategies for local store pages in partnership with Brand, UX, IT, and FranchiseesLead Vendor and Partner RelationshipsServe as primary point of contact for digital vendors and 3PD delivery partners – holding them accountable to performance, SLAs, and shared growth goalsCollaborate with Media, Product, Operations, and IT to align partner initiatives with brand strategy and guest experience prioritiesNegotiate and manage vendor budgets, ensuring resources are allocated to high ROI opportunitiesStrategic Planning and ExecutionDevelop, socialize, and manage the opportunities roadmap and promotional calendar, balancing innovation with operational excellencePartner with Data Science, Finance, and Loyalty teams to build performance dashboards and measure impact and National, Local, and Store levelsLead A/B testing and data analysis to refine merchandising, UX, and conversion optimization strategiesLeadership and CollaborationCoach and develop the eCommerce Coordinator, ensuring flawless execution of campaigns and continuous improvement in process and resultsServe as a bridge between Brand vision and Operational reality – connecting marketing, digital product, and franchise constituents around a shared growth planChampion digital best practices and inspire a results-driven, test and learn cultureWhat You BringProven success owning a traffic or sales plan and delivering measurable revenue growthExperience managing vendor and platform partnerships (3PD, media agencies, or digital solution providers)Strong analytical and financial acumen – you balance bold growth goals with disciplined profitability managementExcellence communication and leadership skills – able to influence across teams and levelsStrategic mindset with a hand-on execution style – comfortable moving from the big picture to the details in the same dayAmbition to grow into a senior leadership role within a high performance digital organizationWHY YOU’LL LOVE IT HEREImpact: Lead the digital growth engine driving record-breaking results for one of the fastest-growing restaurant brands in the countryVisibility: Work directly with senior leaders and franchisees to shape how digital drives the business Growth: Accelerate your own career path – this role is designed for future Directors and ExecutivesInnovation: Be part of a culture that rewards courageous thinking, data-driven decisions, and doing what’s never been done beforePurpose: Grow topline sales and franchise profitability – making an impact that matters at every levelEducation RequirementsEducation: Bachelor’s degree in business, marketing, or related field; OR equivalent combination of education and experience Experience: 4-7 years of experience in eCommerce, digital marketing, or growth strategy ideally in QSR, retail, or a multi-unit franchise brandZaxby’s Franchising LLC is an equal opportunity employer and does not discriminate in employment decisions based on any factor protected by federal, state or local law.PAY RANGE$105,000 - $120,000