Manager, Growth and Emerging Channels (成長與新興通路經理)

【關於 Klook】Klook 是亞太區領先旅遊和休閒娛樂預訂平台。我們致力為旅客帶來全世界的歡樂，旅客無論在哪，都能輕鬆連結各地精彩體驗。 Klook 於 2014 年由三位熱愛旅行的創辦人 林照圍 (Ethan Lin)、王志豪 (Eric Gnock Fah) 與熊小康 (Bernie Xiong) 所創立。遍佈全球數千多個目的地，Klook 平台提供數十萬種精彩體驗任挑選，活動、住宿、交通等旅遊必需品一應俱全。 目前，Klook 在全球 30 多個城市擁有大約 2,000 位來自不同文化背景的夥伴。身為 #TeamKlook 的一份子，我們在為旅客帶來難忘體驗的同時，也共同創造屬於我們的成長環境。在這裡，我們彼此支持、突破極限，營造出一個共享成就與快樂的團隊氛圍。 在追求卓越的高績效文化中，我們以 Klook 的六大核心價值為準繩，指引每一天的行動與決策：Customer FirstPush BoundariesCritical ThinkingBuild for ScaleLess is MoreWin as One我們不懈追求卓越，並深信與志同道合的你並肩作戰，必定能在旅遊新時代創造無限可能。想和我們一起共創旅遊體驗的未來嗎？我們期待你的加入！成長與新興渠道經理使命：Klook 的成長引擎持續在各個市場和旅遊時刻擴展。在此職位中，您將協助識別、資格鑑定並啟動新興渠道機會（例如 CTV、OTT、YouTube、優質影音平台），重點關注品牌和重大行銷活動時刻，同時確保在隱私優先的世界中實現強大的增量與全漏斗測量。您將與渠道負責人密切合作，評估機會規模、設計實驗，並透過增量測試評估影響力。您還將具備強大的商業敏銳度，在需要時支援合作夥伴資格鑑定和交易討論。此職位塑造了 Klook 如何以嚴謹和自信的方式測試、證明並擴展新的成長槓桿。主要職責：識別、衡量並鑑定新興的中上層漏斗渠道機會，重點關注高影響力的品牌和重大行銷活動期間。透過自適應 DSP 或託管服務代理合作夥伴，直接規劃、啟動並優化新興渠道測試的媒體。啟動並評估諸如 CTV/OTT 庫存、YouTube、優質串流影音平台以及其他不斷發展的付費媒體界面等渠道。與數據科學團隊共同設計增量與實驗框架，以評估整個漏斗的影響。與數據工程團隊密切合作，確保追蹤、像素和事件實施支援可靠的測量與實驗。必備條件：5 年以上績效行銷、程序化媒體購買或以成長為核心的職位經驗。具備透過 DSP 規劃和優化程序化媒體的實際經驗，理想情況下涵蓋 CTV、OTT、YouTube 或優質影音庫存。具備評估並啟動新興或中上層漏斗付費渠道的經驗。具備增量測量和實驗的運作知識，包括地理提升 (geo-lift)、對照組 (holdouts)、平台提升測試和品牌提升研究。在隱私優先的環境中，對數位追蹤、像素和基於事件的測量有深入了解。精通品牌和績效 KPI（例如：觸及率、頻率、參與觀看、品牌提升、CTR、CVR、CPA、下游價值）。強大的創意判斷力，能夠將品牌和績效目標轉化為有效的影音和訊息假設。加分項：曾在高流量消費平台（旅遊、電子商務、市集）工作，並在績效優化本能之外展現出強大的創意判斷力。理想候選人（硬技能與技術堆疊）：具有直接在 DSP 中購買和優化媒體的經驗，並了解何時使用自服式與託管式執行模型。熟悉主要的 DSP 和程序化生態系統（例如：DV360、The Trade Desk、Amazon DSP 或類似系統）。具備紮實的媒體規劃基礎，包括根據目標受眾、目標和在用戶漏斗中的角色選擇渠道。能夠將上層漏斗媒體訊號（觸及率、頻率、參與觀看、品牌提升）與下層漏斗績效和業務成果連結起來。具備強大的創意判斷力，並能闡述影音或訊息表現優異或不佳的原因。能夠設計並解讀品牌提升研究、平台提升測試、地理實驗和其他增量方法論。深入了解追蹤、像素和事件架構如何轉化為可靠的測量與實驗。能夠在多個市場和利益相關者群體中運作。為什麼加入我們？遊樂場：您將管理全球最大且最複雜的旅遊廣告帳戶之一。這裡的數據量是策略家的夢想。績效品牌化：我們不只是在追求安裝量；我們正在建立一個品牌。您將定義 Klook 如何出現在數百萬旅客的螢幕上。全球影響力：您的行銷活動將直接激發人們離開家園去體驗世界。您銷售的是回憶，而不僅是小工具。Role OverviewRole Title: Manager, Growth and Emerging ChannelsFunction: MarketingSeniority Level: Mid-Senior levelEmployment Type: Full timeAbout KlookWe are a leading pan-regional experiences platform in Asia Pacific, purpose built to digitalize experiences and make them accessible to every traveler. Our mission is to build the digital infrastructure for the global experience economy — empowering merchants to share their passions and travelers to discover the heartbeat of each destination. We operate a mobile-first, curated platform featuring diverse experiences across global destinations. Do you share our belief in the wonders of travel? Global citizens ourselves, Klookers are not only curating memorable experiences for others but co-creating our world of joy within Klook. We work hard and play hard, upkeeping our high-performing culture as we are guided daily by our 6 core values: Customer First Push Boundaries Critical Thinking Build for Scale Less is More Win as One We never settle, and together, we believe in achieving greater heights and realizing endless possibilities ahead of us in the dynamic new era of travel. Care to be a part of this revolution? Join us!The MissionKlook’s growth engine continues to scale across markets and moments of travel. In this role, you will help identify, qualify, and activate emerging channel opportunities (e.g. CTV, OTT, YouTube, premium video platforms), with a strong focus on brand and major campaign moments, while ensuring strong incrementality and full-funnel measurement in a privacy-first world.You will partner closely with the channel lead to size opportunities, design experiments, and evaluate impact through incrementality tests. You will also bring strong commercial acumen, supporting partner qualification and deal discussions where needed. This role shapes how Klook tests, proves, and scales new growth levers with rigor and confidence.Key ResponsibilitiesIdentify, size, and qualify emerging upper and mid funnel channel opportunities, with a focus on high-impact brand and major campaign periods.Plan, activate, and optimise media for emerging channel tests, either directly via self-serve DSPs or through managed service agency partners.Activate and evaluate channels such as CTV/OTT inventory, YouTube, premium streaming video platforms, and other evolving paid media surfaces.Co-design incrementality and experimentation frameworks with data science to evaluate impact across the funnel.Work closely with data engineering to ensure tracking, pixels, and event implementations support reliable measurement and experimentation.The "Must-Haves"5+ years of experience in performance marketing, programmatic media buying, or growth-focused roles.Hands-on experience planning and optimising programmatic media via DSPs, ideally across CTV, OTT, YouTube, or premium video inventory.Demonstrated experience evaluating and activating emerging or upper/mid funnel paid channels.Working knowledge of incrementality measurement and experimentation, including geo-lift, holdouts, platform lift tests, and brand lift studies.Strong understanding of digital tracking, pixels, and event-based measurement in a privacy-first environment.Fluency in both brand and performance KPIs (e.g. reach, frequency, engaged views, brand lift, CTR, CVR, CPA, downstream value).Strong creative judgment, with the ability to translate brand and performance goals into effective video and messaging hypotheses.Extra points if you have worked on high-volume consumer platforms (travel, e-commerce, marketplaces) and demonstrate strong creative judgment alongside performance optimisation instincts.The Ideal Candidate (Hard Skills & Tech Stack)Has experience directly buying and optimising media in DSPs, and understands when to use self-serve versus managed service execution models.Familiarity with major DSPs and programmatic ecosystems (e.g. DV360, The Trade Desk, Amazon DSP, or similar).Brings solid media planning fundamentals, including selecting channels based on target audience, objectives, and role across the user funnel.Able to connect upper-funnel media signals (reach, frequency, engaged views, brand lift) to lower-funnel performance and business outcomes.Brings strong creative judgment and can articulate why video or messaging performs or underperforms.Comfortable designing and interpreting brand lift studies, platform lift tests, geo experiments, and other incrementality methodologies.Strong understanding of how tracking, pixels, and event schemas translate into reliable measurement and experimentation.Comfortable operating across multiple markets and stakeholder groups.Why Join Us?The Playground: You will manage one of the largest and most complex travel ad accounts in the world. The data volume here is a strategist's dream.Performance Branding: We aren't just chasing installs; we are building a brand. You will define how Klook shows up on the screens of millions of travelers.Global Impact: Your campaigns will directly inspire people to leave their homes and experience the world. You are selling memories, not widgetsKlook is proud to be an equal opportunity employer. We hire talented and passionate people of all backgrounds. We believe that a joyful workplace is an inclusive workplace, one where employees from all walks of life have an equal opportunity to thrive. We’re dedicated to creating a welcoming and supportive culture where everyone belongs. Klook does not accept unsolicited resumes from any temporary staffing agency, placement service or professional recruiter (“Agency”). Klook will not be responsible for, and will not pay, any fees, commissions or other payments related to such unsolicited resumes. An Agency must obtain advance written approval from Klook’s Talent Acquisition Team to submit resumes, and then only in conjunction with a valid fully-executed agreement for service and in response to a specific job opening for which the Agency has been requested to submit resumes for. Klook will not be responsible for, and will not pay, any fees, commissions or other payments to any Agency that does not have such agreement in place or does not comply with the foregoing.