Manager, Paid Social

Job DescriptionWhat is the opportunity?The RBC Enterprise Social Media team leads creative and channel strategies (paid and organic), processes, and governance across the organization. Reporting into the Senior Manager, Social Media Operations & Campaign Management, this role supports the day-to-day execution of social media campaigns. This includes launching and monitoring campaigns across various social platforms like Meta and TikTok. Key responsibilities include reviewing media tactics, supporting asset trafficking, archiving and reporting. This role will also coordinate campaigns and programs with internal marketing teams, platform partners and media agencies.What will you do?Campaign execution: Building workbacks, launching and monitoring paid social campaigns across channels like Meta, TikTok, Reddit, etc.Asset management: Ensuring timely review, delivery and archiving of creative assets for campaigns.Insights, reporting and performance analysis: Monitoring campaign performance, gathering data, and supporting paid media leads to build reports. Consistently researching and communicating social trends and platform updates to improve future strategies.Training and Education: Support leader in planning and executing internal educational workshops on various topics like social trends, innovation, new platforms, creators, etc.Cross-functional coordination: Acting as a liaison between internal teams (e.g., marketing, creative) and external media agency partners to ensure smooth execution and alignment. What do you need to succeed?Technical skills: Proficiency with paid media platforms (e.g., Meta Ads Manager, Google Ads) and analytics tools (e.g., Google Analytics, Looker) is essential. Media agency experience is an asset.Organizational skills: Excellent attention to detail, multitasking abilities, and the capacity to manage project timelines effectively using project management tools.Analytical skills: The ability to analyze data, measure impact against KPIs, and provide actionable insights.Communication: Strong interpersonal and communication skills for coordinating with various teams and stakeholders.Industry knowledge: Staying up-to-date on the latest social media trends and best practices. What’s in it for you?We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicableLeaders who support your development through coaching and managing opportunitiesAbility to make a difference and lasting impactWork in a dynamic, collaborative, progressive, and high-performing teamOpportunities to do challenging workJob SkillsBrand Marketing, Communication, Creativity, Cross Promotions, Customer Behavior, Industry Knowledge, Long Term Planning, Marketing, Marketing Activities, Product ServicesAdditional Job DetailsAddress:RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTOCity:TorontoCountry:CanadaWork hours/week:37.5Employment Type:Full timePlatform:HUMAN RESOURCES & BMCCJob Type:RegularPay Type:SalariedPosted Date:2025-10-07Application Deadline:2025-11-15Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date aboveInclusion and Equal Opportunity EmploymentAt RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.Join our Talent CommunityStay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com