Manager Performance Marketing E-Commerce Europe
Posted: 4 days ago
Job Description
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.YOUR MISSION:Develop, plan, and execute the performance marketing strategy for driving revenue via marketplaces like Amazon, About You, OTTO, Zalando etc.Take over all key responsibilities, define and monitor the marketing budget and business KPIs for new and existing marketplaces and manage them to performance, efficiency, and profitabilityData-driven mindset and operative experience to troubleshoot campaigns, optimize partner performance, and identify opportunities for improvementLeverage any upper-funnel activations via other teams to drive mid-lower funnel KPIsOversee promotional marketing efforts, including deals, flash sales, promotions, and sponsored products, etc.Challenge given structures, identify inefficiencies and drive for synergies and solutions for the marketplace setupManage the European affiliate and partnership program with our partner agency. Optimize, trouble-shoot campaigns, identify opportunity for growth and improvements across Coupon Sites, Loyalty programs, Price Compares, Corporate benefits Platforms, Influencer networks or otherLead the reporting and analysis of the affiliate program, including pulling and building reports from Google Analytics and the affiliate network’s platformCollaborate internally across multiple teams to provide expertise, share knowledge, and keep PUMA current with Affiliate best practicesWork in cross-functional teams to plan and execute campaigns to reach our company goalsClosely collaborate and partner with the Eu marketplace team and broader.com teams on affiliate sideBuild and maintain strong relationships with all partners across marketplaces and affiliate.YOUR TALENT:2-3 years experience proven track record and results in performance marketing with relevant experience in marketplace/retail media and affiliateHands-on experience and high comfort level working with Zalando/ZMS, About You, Otto, Amazon, respective media platforms and account teamsFamiliarity with Affiliate marketing across networks and key growth driversConsumer-first mindset with a deep understanding of the digital landscape, innovations, and best practicesProven analytical skills with strong understanding of industry KPIs and ability to translate insights into actionsHands on, Solution-oriented and self-drivenExcellent project management and organizational skills with the ability to manage multiple tasks and prioritiesRetail, sportswear, or fashion industry experience/interest highly preferredFluency and work proficiency in English, additional languages arePUMA supports over 19,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
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