Market Insights Manager

Global Consumer & Market Insight Manager FMCG Amsterdam, The Netherlands Up to 70k annually Are you passionate about turning data into strategic insights that drive brand growth and innovation? We’re partnering with a leading multinational FMCG company known for its portfolio of iconic global brands, seeking a Global Consumer & Market Insight (CMI) Manager to support its marketing and innovation strategy.The RoleAs Global CMI Manager, you will be a strategic partner for global brand teams, translating consumer, market, and brand data into actionable insights that shape innovation, category strategy, and marketing communications. You’ll collaborate with marketing, category, and revenue growth teams, as well as external agencies, to implement best practices and standard research methodologies across markets.You will also play a key role in new product development, guiding consumer trials, reporting findings, and identifying growth opportunities and potential risks at market, category, brand, and product levels.Key ResponsibilitiesTranslate internal and external data into strategic recommendations for global brands and categoriesLead market research projects including category studies, creative testing, brand health tracking, and occasion-based insightsSupport brand development and positioning, advising on marketing communicationsDrive new product development through consumer trials and market research analysisIdentify growth opportunities and potential risks across markets and categoriesDevelop and promote standard research methodologies and best practicesIntegrate diverse data sources and work with digital tools, including Power BICollaborate with international agencies, research partners, and operating companiesSupport budget management and financial alignment with agencies and internal teamsWhat We’re Looking ForBachelor’s or Master’s degree in Marketing or a related fieldMinimum 5 years’ experience in a similar role within a multinational FMCG companyExpertise in quantitative and qualitative research methodologiesExperience in strategy, brand positioning, and performance managementStrong analytical, diagnostic, and consultative skillsAdvanced skills in Power BI; knowledge of SQL, Azure, or Databricks is a plusExcellent communication and presentation skills in EnglishResilient, flexible, and self-motivated with a constructive mindsetPassion for driving business impact and making a differenceWhy Join?Be part of a globally recognized FMCG company with iconic brandsWork in a highly strategic role influencing marketing, innovation, and brand growth worldwideCollaborate with diverse international teams and external agencies