Marketing Analyst - Ad platforms

PAYU PAYMENTS PRIVATE LIMITED Executive / Senior Executive – Marketing Analytics PayU India Innovations Pvt LtdGurgaonPayU is the fintech and payments arm of Naspers - A global consumer internet group with market value ofUSD 100 bn and one of the largest technology investors in the world. The Group's businesses serve morethan 1.5 billion people in 89 markets and are the market leaders in 77 of those markets.Operations of PayU span globally across 18 growth markets in Asia, Central and Eastern Europe, LatinAmerica, the Middle East and Africa where it empowers billions of people and millions of merchants to buyand sell online, extending the reach of financial services.PayU India is one of the leading payment service providers, operating in one of the fastest growing industryin India, a high growth economy. The company offers more than 70 local payment methods and serves morethan 350,000 merchants including leading e-commerce businesses in India. PayU Group including PayUFinance, a non-banking finance company, also enables credit to consumers and small businesses thusextending the reach of financial services. Find out more at www.payu.comThe TeamOur audiences team develops deep user insights based on hundreds of millions of transactions in India anduses those signals to help 200+ businesses in improving the efficacy of their marketing campaigns withobjective of acquiring new customers. The role is with the PayU India Innovations team, with specific focuson ensuring the success of client’s engagement – creating sharp pitches for presales, understanding ofrequirement, delivering the best data solutions basis the objective, troubleshooting the campaignperformance gaps and maintaining inflow of business from our clientele.Example Use Cases AreA skin care brand wants to acquire users with low likelihood of uninstalling in next 3 monthsA credit card issuer wants to acquire already carded users but with no travel-based cardA bank wants to acquire users who can maintain total relationship balance of 40 LakhsA rummy brand wants to acquire female players in TN, with high value depositAn insurance player wants to target HNI parents looking to purchase child's education backedinsurance policyJoining our audiences team offers you the chance to make a difference to wide range of businesses in arapidly growing market. Deep insights driven customer management and acquisition are critical drivers ofgrowth and profitability of virtually every business today. Therefore, PayU Innovations is building out itsdigital insights, AI/ML capabilities and will continue to do so in the coming years. You will be able to helpshape the efforts at PayU towards this objective.Key ResponsibilitiesWork with client for audience analytics practice from understanding requirements to campaign execution and tracking.Analyze data from various marketing channels (digital, social media, paid campaigns) to identify trends, opportunities, and areas for improvement.Develop and implement reports, dashboards, and key performance indicators (KPIs) to track the effectiveness of client’s marketing campaignsServe as the main point of contact for all the client communication and become owners of a particular industries.Collaborate with the client’s marketing team to optimize campaigns, ensuring maximum return on investment (ROI) and improved customer acquisition and retention, via PayU data solutionsUse SQL and other database query languages to extract, manipulate, and analyze data from large datasets, ensuring data accuracy and relevanceConduct deep-dive analysis to understand customer behavior, segmentation, and campaign performanceIdentify growth opportunities within client portfolios and communicate them to the Client lead Work closely with PayU internal partners (e.g. Business and Technology teams) to design and implement optimal solutionsRequirements And Skills To Be Successful In This Role2+ years of experience as a Marketing Analyst or similar role. Undergraduate or graduate degree in a quantitative field; MBA is a plus. Should be an expert in Ad platforms and deep knowledge of campaign metrics and optimization strategiesStrong understanding of marketing metrics and KPIs, including Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), and Lifetime Value (LTV)Strong experience with SQL. Python knowledge will be a plus. Excellent communication and stakeholder management skills and demonstrated focus for client / customer satisfactionDetail oriented with strong organizational skills. Ability to function in a high volume setting with tight deadlinesHigh-energy individual with a go-getter instinct and positive attitude. Our Commitment to Building A Diverse and Inclusive WorkforceAs a global and multi-cultural organization with varied ethnicities thriving across locations, we realize thatour responsibility towards fulfilling the D&I commitment is huge. Therefore, we continuously strive tocreate a diverse, inclusive, and safe environment, for all our people, communities, and customers. Ourleaders are committed to create an inclusive work culture which enables transparency, flexibility, andunbiased attention to every PayUneer so they can succeed, irrespective of gender, color, or personalfaith. An environment where every person feels they belong, that they are listened to, and where they areempowered to speak up. At PayU we have zero tolerance towards any form of prejudice whether aspecific race, ethnicity, or of persons with disabilities, or the LGBTQ communities.Inspired?Are you ready to utilize your skills and expertise to build value and enrich communities across theglobe? Engage with us to discuss further!