Marketing Analyst, lead

About The CompanyLyft is a leading transportation network company committed to serving and connecting communities through innovative mobility solutions. Our mission is to create a world where everyone can easily access reliable transportation, fostering a more inclusive and sustainable future. At Lyft, we prioritize a work environment where all team members feel valued, belong, and have opportunities to grow. We are dedicated to building a diverse and inclusive workforce that reflects the communities we serve, and we believe that diverse perspectives drive innovation and success.About The RoleWe are seeking a highly skilled and motivated Marketing Analytics Lead to join our Marketing Analytics team. This role is ideal for a hands-on analyst passionate about transforming data into compelling stories that influence marketing strategy. The successful candidate will support the Product Marketing team by conducting strategic analyses, measuring campaign impact, and providing actionable insights that shape marketing initiatives.You will navigate the intersections of marketing and product domains to understand how marketing efforts influence downstream product engagement and customer behavior. Your work will directly impact decision-making processes, helping the company optimize marketing performance and achieve business objectives.QualificationsBachelor’s degree or higher in analytics, statistics, economics, marketing, or a related quantitative field3+ years of experience in a data analytics role, specifically within marketing or a related areaProficiency in SQL, capable of writing structured and efficient queries on large datasetsExperience with experimentation and A/B testing methodologiesKnowledge of marketing models such as multi-media modeling and attribution modeling (preferred)Advanced skills in Excel or Google Sheets for data analysis and modelingProficiency in data visualization tools like Tableau, Looker, or similar platformsExperience with Python or R for data analysis (a strong plus)Strong analytical skills with the ability to solve ambiguous problems and deliver clear insightsExcellent communication skills, capable of presenting complex data to non-technical stakeholdersHigh attention to detail and commitment to data accuracy and integrityAbility to collaborate effectively across teams, manage multiple priorities, and drive projects to completionResponsibilitiesPerform comprehensive data analysis using first-party and third-party data sources to dissect business issues and derive actionable insightsConduct in-depth analyses to evaluate the effectiveness and ROI of marketing campaigns across various channels, uncovering the underlying reasons for performance trendsBuild, maintain, and enhance dashboards and reports that track key marketing KPIs, ensuring stakeholders have access to timely and accurate dataDesign and execute experiments, including A/B tests, to validate hypotheses and assess business impactDefine, measure, and monitor key marketing metrics over time, performing deep dives to understand drivers of metric changesTranslate complex insights into clear narratives and present findings effectively to both technical and non-technical audiencesAct as a strategic analytical partner to marketing managers, providing data-driven recommendations to refine strategies, set realistic goals, and optimize campaignsCollaborate with cross-functional teams to ensure data consistency, accuracy, and alignment with business objectivesBenefitsExtended health and dental coverage, including life insurance and disability benefitsMental health support and resourcesFamily building benefits to support new parentsChild care and pet benefits to promote work-life balanceAccess to a Lyft-funded Health Care Savings AccountRRSP plan to assist with future savingsFlexible paid time off policy, allowing team members to take as much time as needed with manager approvalPaid parental leave: 18 weeks of top-up paid time off for new biological, adoptive, or foster parentsSubsidized commuter benefits to ease daily travelWork Location & Hybrid ScheduleThis role is based in Toronto and follows a hybrid work schedule. Team members are expected to work in-office at least three days per week, specifically on Mondays, Wednesdays, and Thursdays. The role offers flexibility to work remotely up to four weeks per year, supporting a healthy work-life balance. Additional details regarding in-office perks and arrangements can be provided upon inquiry.CompensationThe expected base salary range for this position in Toronto is CAD $90,000 to CAD $112,500. Compensation is commensurate with experience, qualifications, and geographic location. This range does not include potential bonuses, equity, or additional benefits.Equal OpportunityLyft is dedicated to fostering an inclusive and equitable workplace. We are committed to providing equal employment opportunities regardless of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, marital status, family status, disability, pardoned record of offences, or any other protected status under applicable law or company policy.