Marketing Analyst

Role Description The Marketing Analyst plays a key role in driving data-informed marketing strategies and optimizing campaign performance across multiple channels. This position focuses on collecting, analyzing, and interpreting data to help organizations better understand market trends, customer behavior, and the effectiveness of marketing initiatives. The role bridges analytical thinking with creative strategy, transforming insights into actionable recommendations that support brand growth and business development.Key responsibilities include monitoring and analyzing marketing metrics such as conversion rates, engagement levels, and return on investment (ROI) across digital and traditional campaigns. The Marketing Analyst prepares detailed reports, dashboards, and presentations to communicate findings to marketing and management teams. They use statistical tools and data visualization techniques to identify performance patterns, assess campaign success, and forecast future marketing outcomes. The role also involves conducting market research, competitor analysis, and audience segmentation to inform product positioning and promotional strategy.In addition to campaign evaluation, the Marketing Analyst collaborates with cross-functional teams—including digital marketing, sales, and product development—to align marketing activities with overall business objectives. They support data-driven decision-making by providing insights into customer acquisition, retention, and engagement. The position requires both technical skills for data analysis and strong communication abilities to translate complex insights into clear business recommendations.This role is ideal for individuals who enjoy working at the intersection of marketing and analytics. It provides opportunities to contribute to marketing strategy formulation, optimize campaign efficiency, and enhance brand performance using data insights.QualificationsBachelor’s degree in marketing, business, statistics, economics, data science, or a related field.Strong analytical and quantitative skills with the ability to interpret complex data sets.Proficiency in Microsoft Excel, Google Analytics, and data visualization tools such as Tableau or Power BI.Familiarity with digital marketing platforms (Google Ads, Meta Business Suite, SEO tools, or CRM systems).Experience with statistical or analytical software (e.g., SQL, R, Python) is an advantage.Solid understanding of marketing metrics, customer segmentation, and performance analysis.Excellent communication and presentation skills for sharing insights with diverse stakeholders.Strong problem-solving skills, attention to detail, and organizational abilities.Ability to work collaboratively in a fast-paced, cross-functional environment.