Marketing And PR Manager

TP-Link, a global leader in networking and smart home solutions, is seeking a dynamic and driven Marketing & PR Manager to lead our brand presence across the Balkan region, with a focus on the Serbian market. This is a fully remote position ideal for a marketing professional with strong PR and social media expertise, who is ready to operate independently and make a real impact.About the Role: The Marketing & PR Manager will be responsible for developing and executing TP-Link’s regional marketing & PR strategy, campaigns, and brand initiatives across the Balkans, with priority on Serbia.Responsibilities:Develop and execute TP-Link’s regional marketing & PR strategy, campaigns, and brand initiatives across the Balkans, with priority on Serbia.Manage external traffic acquisition channels, including social media ads (Facebook, Instagram, TikTok), Google Ads, display networks, affiliate and partner marketing, and promotional campaigns.Build and maintain relationships with local media, influencers, tech reviewers, and bloggers, coordinating product seeding, press releases, review articles, and event activations.Manage and grow our presence on social media platforms like LinkedIn, Instagram, TikTok, Facebook and coordinate the updates across internal and external marketing channels.Collaborate with HQ marketing and local sales teams to support product launches, seasonal campaigns, and promotional initiatives that align with sales goals.Support the Management in refining marketing processes and handling PR activities.Organize and oversee regional marketing events, product launches, and promotional activities.Monitor market trends and competitor activity to inform strategy.Any other tasks and responsibilities as requested by the direct manager.Required Skills:Bachelor’s degree or above in Marketing, Communications, Business, or a related field.Minimum 3 years of experience in marketing & PR, preferably in networking, telecommunications, or tech industry.Exceptional candidates with 1–2 years of proven experience may also be considered.Native-level Serbian or Croatian or Bosnian (written and spoken, prefer Serbian).Advanced English knowledge both verbal and written.Strong skills in PR, social media management, and content creation.Proficiency in Microsoft Office and design tools like Photoshop, Illustrator, CorelDRAW.A proactive, adaptable, and highly organized individual with a hands-on attitude.Must operate via own company (B2B invoicing required).Preferred Skills:Experience in the tech industry.Ability to work independently and manage multiple projects.What We Offer: A challenging and rewarding role in a global tech leader companyRemote work across the Balkan region, preferably based in Serbia.Opportunity to shape TP-Link’s regional marketing presenceCompetitive remuneration package with yearly bonusCollaboration with a young, fast-growing team