Marketing Associate - Product Marketing

About the CompanyIf you are passionate to work in the Online Marketing space, here is a terrific role for you within our fast-growing business teams. Keep reading!At Media.net, we pride ourselves on hiring some of the smartest minds in the industry. These are the game changers, the visionaries who also roll up their sleeves & get stuff done! What a fantastic combination of skills! Strategic vision + Executional excellence! That is the superpower that fuels Media.net teams to push harder & aim higher every day. A culture that is easily one of the best in the industry & continues to attract top talent to work with us, it leads by example, with the spotlight on high initiative-taking, cross-team collaboration, transparency & continual learning, all whilst staying super grounded & humble! You’ll get to work alongside really amazing colleagues, from diverse backgrounds, further fueling the hunger to learn & outperform.Job Location:We are hiring for Mumbai, Maharashtra.We are on the lookout for product marketers, here is what you going to do!Role and Responsibilities: Go-to-market Strategy• Target Market and Competitive Research.• Product Positioning & Feature Conceptualization.• Product Marketing Roadmap.• Content & Messaging Strategy.Experimentation• AB Testing Elements, Features, User Journeys.• KPI Monitoring• User Journey Optimization across performance & software environments.Product Adoption & Growth• Product Onboarding• User Retention & Engagement Strategy• Iterative Testing for Product Enhancement• Identification of New Distribution ChannelsUser Segmentation• User profiling based on shared characteristics.• Cohort sets of users to identify super performers.• Customize targeting and engagement based on types of users.Monetization • Research & drive monetization strategy balanced by a customer-centric approach.• Optimization yield across Free, Freemium, and Paid Subscribers across various segments of users.• Lifetime value optimization.• Monetization of repeat users.What we look for in a candidate:Passion for Technology and Marketing • You are excited by new technology and its use cases.• You are curious about digital marketing and its rapidly evolving business applications.Leadership Qualities • You are a self-starter and a naturally motivated individual.• You work well in a team and take end-to-end ownership.Creative Mindset • You have a creative outlook and can solve complex problems with out-of-the-box thinking.Problem Solver• You are proactive in your approach to problem-solving and navigating ambiguity and complexity.Logical Approach • You think quickly on your feet and can derive actionable insights based on the information available.Skills and Requirements:• Comfortable working at 2 pm - 11 pm IST working window (We provide free drop service post 9:30 PM)• Exceptional verbal and written communication skills with a process-driven mindset• Excellent work ethic, problem-solving and proficient time management skills• Ability to stick to deadlines in a fast-paced environment• Strong analytical abilities• Passionate for learning and working effectively both autonomously and within a team environment• Ability to leverage your logical and reasoning skills to identify issues, best solutions, and approaches to a problemIf you find yourself nodding along to most of the JD points above, we can catch up for a quick conversation to understand the synergy between your aspirations and the role on the table.Looking forward to hearing from you.Also, it would be great, if you can fill this form for us - https://forms.gle/KdvYvBydxJDQT7bA9In case of any further queries, feel free to reach out at devi.t@media.net