Marketing Associate

Location: Sarajevo Position: Full-time, In Office Reporting to: Regional Head of Marketing  Scope of Role The Marketing Associate plays a critical role in driving sales and profitability for KFC Bosnia & Herzegovina through data-driven decisions, pricing and promotion management, and maintaining visual and brand consistency across all restaurants.  Key Responsibilities:Brand & Strategy Deep understanding of the KFC brand, menu, and product portfolio Implementation of global brand strategies within the local market Localization of global campaigns and alignment with BiH consumer needs Menu, Pricing & Promotions Development and regular updates of menu Creation and management of Limited Time Offers (LTOs) and promotional activities Defining and adapting product pricing strategies in line with sales and profitability goals Tracking and managing cost of sales (COGS) to ensure sustainable profitability Competitor monitoring and consumer trend analysis to optimize menu and promotions In-Store Marketing & Visual Standards Ensuring restaurant visuals are aligned with global KFC brand standards Management of marketing and graphic materials in restaurants (posters, wobblers, tent cards, in-store signage, etc.) with Regional Digital Media Associate Oversight and content management for Digital Menu Boards (DMBs) and kiosks Coordination with Regional Head of Marketing (print houses) on production and timely delivery of POS materials Analytics & Reporting Continuous analysis of market data, customer behavior, and sales performance Measuring and evaluating campaign effectiveness; providing regular reports on KPIs Sales data analysis and recommendations for offer improvement Supporting budget planning and ensuring optimal allocation of marketing resources Digital & Campaign Support Planning, executing, and evaluating digital and offline campaigns Managing Google Ads, Google Analytics, and other performance tools; suggesting improvements based on insights Supporting social media and website content coordination in collaboration with Regional Head of Marketing and IT Specialist Cross-Functional Collaboration Daily collaboration with operations and supply chain departments Joint work on pricing, promotions, sales activations, and menu optimization Preparing materials and insights for internal stakeholders and managementWhat we are looking for University degree in social sciences, economics, business, or other relevant field Strong analytical and problem-solving skills Up-to-date with digital tools, marketing platforms, and social media trends Excellent knowledge of English (written and spoken) Proficiency in MS Office tools (Excel, PowerPoint, Word) What we offer Opportunity for personal and professional growth A culture where you can truly be yourself Work in an international team guided by global best practices and standards Direct collaboration with global KFC teams and local franchise operations   Scope of Role The Marketing Associate plays a critical role in driving sales and profitability for KFC Bosnia & Herzegovina through data-driven decisions, pricing and promotion management, and maintaining visual and brand consistency across all restaurants. Essentials for the Role Other Benefits: Professional development opportunities, employee discounts, daily meal allowance, frequent traveling