Marketing Consultant for Publisher and Influencer - Rakuten Marketing Japan Department, Marketing Partner Business(A&M)

Job DescriptionBusiness OverviewAd & Media Company provides advertising and marketing services, including digital advertising, research, and influencer business.Its appeal lies in its ability to offer end-to-end solutions for all aspects of marketing, from upstream strategy formulation to downstream execution such as ad operations, performance measurement, and data analysis.Marketing-related businesses include "Rakuten Marketing / LinkShare," which provides general digital marketing solutions, "Rakuten Data Marketing," which offers marketing solutions utilizing Rakuten's big data, and "Rakuten Insight," which provides marketing research services, among other wide-ranging marketing businesses.This environment allows you to place yourself in an organization that forms the core of Rakuten Group, leading to your personal growth and career advancement.Department Overview This position belongs to the "Rakuten Marketing Japan Department / LinkShare Japan Business," which is a marketing specialized organization within the Ad & Media Company. Under the slogan "Performance Based Marketing For All Channels," we tackle and resolve diverse business challenges faced by our clients by providing multifaceted solutions. Founded on affiliate advertising, we are a leading company in the Performance Marketing domain. We partner with global AI companies and leverage Rakuten's marketing assets (Rakuten data, Rakuten media, etc.) to provide marketing support. We directly engage with Rakuten Group, one of Japan's leading advertisers, and major EC and FinTech companies, taking charge of proposing and operating performance advertising that contributes to marketing ROI improvement and sales growth.PositionWhy We HireThis organization plays a pivotal role within Rakuten Group, being one of the rare entities among over 70 services that specializes in B2B digital marketing, specifically internet advertising, with a history spanning over 20 years.All employees are officially registered with Rakuten Group, Inc., and are committed to the overall development of the Group, aiming to establish the rapidly growing advertising-related business as the fourth pillar of Rakuten's entire enterprise.As cookie regulations become more stringent, we are recruiting talent to drive further business growth through full-funnel solutions. These solutions leverage first-party data (Rakuten ID data) based on factual, non-inferred information, such as Japan's largest-scale purchase and credit card payment data. Additionally, we utilize unique global solutions not available domestically and our proprietary media network.Position DetailsJob Responsibilities Serve as the primary contact for media partners and influencers, providing consulting to maximize media performance and resolve customer marketing challenges identified by the sales team. Understand the actual conditions, needs, and challenges of media partners and influencers, and collaborate with internal product/service departments (Data, Affiliate, Influencer, SNS, Google/Yahoo!, Creative, etc.) to implement continuous PDCA cycles and solve customer issues. To address stakeholder challenges, actively cultivate new media partners and influencers, beyond just communicating with existing media within our proprietary platform.Detailed Responsibilities Identify customer marketing challenges and develop marketing strategies and tactics to resolve them. Communicate with internal and external stakeholders necessary for the execution of strategies and tactics. Create execution plans based on communications and manage progress during the implementation phase. Operate and manage affiliate advertising and influencer advertising campaigns. Conduct media planning, primarily focusing on affiliate advertising. Provide data-driven improvement suggestions (reporting, regular meetings with assigned clients). Develop communication plans centered on creative assets such as banners and LPs. Formulate comprehensive communication plans (targets, KPIs, customer journeys, media plans, etc.) through analysis of advertising effectiveness, market research results, and customer/purchase data. Develop overarching strategies, select media, manage ad operations, handle budget management, and provide reporting from a full-funnel perspective. Gain deep customer understanding and uncover insights based on data analysis. Deliver presentations for proposals and competitions. Actively solve customer challenges using AI and the latest industry technologies.Why Join Us / Our Appeal "Growth as Rakuten Group's Dedicated Digital Marketing Unit"This organization specializes in digital marketing within Rakuten, one of Japan's leading internet companies. You will have the unique opportunity to access Rakuten Group's vast marketing knowledge and immediately apply it to your work. "Acquire Marketing Skills as Both an Advertiser and an Agency"Rakuten Group encompasses over 70 businesses (services). As an organization where various business KGIs, KPIs, and marketing cases circulate, you can hone your skills not only from the perspective of an agency professional in your daily work but also from the viewpoint of a marketer within each of Rakuten's businesses. "Career Development as a Front-Line Professional for Leading Domestic and International Companies"Our clients include major domestic and international e-commerce and FinTech companies. Bearing the Rakuten brand, you will consult on digital marketing for these leading companies. You will thrive in an environment that is constantly at the forefront of the industry, exposed to the newest and most notable trends. "Total Marketing Skills (Marketer & Strategy Planner & Media Planner)"This position is not limited to specific channels like affiliate marketing. As a total marketing partner for our clients, you will organize, plan, propose, and execute communication strategies from the upstream funnel. While designing comprehensive strategies focused on performance is challenging, it offers the opportunity to build a valuable career as a rare talent in the industry. "Cutting-Edge Global Technology"Leveraging our internal English-speaking environment, we actively engage with global companies headquartered overseas and adopt cutting-edge marketing solutions from abroad that have not yet landed in Japan. We offer a unique opportunity to experience the latest global technology, a rarity in the Japanese advertising agency landscape, which often tends to be domestically focused.English Usage ScenesFor clients who are non-Japanese speakers, such as foreign companies, or in meetings with global partners and internal Tech departments, work assignments are made considering the employee's English proficiency.Work EnvironmentOrganizational Structure This position will be assigned to a department of approximately 200 people, where 50% of the roles are sales positions. More than 70% of the entire organization consists of mid-career hires, with employees from diverse career backgrounds actively contributing.Examples of Career Paths Year 3: Team Leader (leading a team of 2-3 members) Year 5: Group Manager (managing approximately 10 members across multiple teams) Other: We offer a flexible assignment environment based on your career plan, including transfers to departments closer to product or service development, or transfers to open positions in other Rakuten businesses through internal applications.Mid-career employees from various backgrounds, whether experienced or not, including those from internet services, advertising agencies, web media, travel agencies, and translation companies, are actively contributing here. Furthermore, a distinctive feature of our team is the wide age range, from new graduates to seasoned veterans.Mandatory QualificationsAt least 3 years of experience in solution-based corporate sales (experience in the advertising/internet industry is welcome but not required).Desired Qualifications Experience in corporate sales of affiliate advertising, display advertising, or listing advertising. Experience in corporate sales at a digital marketing company / internet advertising company, or other advertising-related company. Experience managing a team of 5 or more people. Experience in business improvement using AI. Personal experience as an influencer or in media operation. Basic knowledge of marketing or digital marketing.Desired Candidate Profile Individuals with strong communication skills who can collaborate effectively with internal and external partners. Individuals who are committed to achieving goals. Individuals with a strong sense of numbers who can effectively manage KPIs. Individuals who can adapt flexibly to changes in the environment. Individuals with strong problem-solving abilities. Individuals who are proactive, work with a sense of urgency, and lead by example. Individuals who prioritize productivity in their work style. Individuals with logical thinking skills.Others InformationAdditional information on LocationFutako Tamagawa Rise Office2-21-1 Tamagawa, Setagaya-ku, TokyoAdditional Information On SecondmentThe Rakuten Marketing Japan Department also holds the corporate status of "LinkShare Japan K.K.," a 100% subsidiary of Rakuten Group, Inc., and operates "LinkShare," which provides comprehensive digital marketing solutions.For this position, you will be seconded to LinkShare Japan K.K., a 100% subsidiary of Rakuten Group, Inc., after joining.Your official affiliation will remain with Rakuten Group, Inc., so the salary structure, benefits, and evaluation system will be the same as those of Rakuten Group, Inc.Additional Information On English QualificationTOEIC score exceeding 800 (or similar level of English ability) or a University Degree earned in an English-speaking country.If no evidence is available to prove the qualifications denoted above, taking an IP test, organized by Rakuten, during selection process is required.#business #consultingsales #marketing #PR #commerce #DigitalMarketing LanguagesJapanese (Overall - 4 - Fluent)