Marketing Coordinator

Job TitleMarketing CoordinatorJob DescriptionMarketing Coordinator Department SalesReports to Sales Director, APACEmployment Type Full-timeExperience Level Junior (1-5 years)Position OverviewWe are seeking a dynamic and motivated Sales & Marketing Executive/Coordinator to join our growing team. This role focuses on hands-on marketing execution with a particular emphasis on market intelligence and analysis, external-facing marketing activities and event management that supports our sales team's objectives. The ideal candidate will have 1-5 years of experience in customer-facing marketing roles and a proven track record in event coordination and execution.Key ResponsibilitiesSales SupportWork with the central team to generate and qualify marketing leads through events, digital marketing campaigns, and content marketingSupport sales team with presentations, marketing materials, case studies, and competitive intelligenceCoordinate sales enablement activities and training material developmentTrack and report on lead quality and conversion metrics to optimise marketing effortsConducting comprehensive market research and analysis to identify emerging trends, consumer preferences, and industry dynamics.Gathering and analysing data from various sources, including industry reports, market surveys, consumer, feedback, and competitor analysis.Preparing comprehensive market intelligence reports, presentations, and recommendations for senior leadership and stakeholders.Staying up to date with industry regulations, economic trends, and technological advancements that may impact the market landscape.Conduct competitive analysis and market research to provide context to sales performance and identify growth opportunities.Evaluate the sales pipeline to assess the health of opportunities at various stages.Marketing ExecutionPlan, coordinate, and execute marketing events including trade shows, webinars, workshops, and networking eventsManage event logistics from concept to completion, including coordination, booth setup, and post-event follow-upCreate and distribute marketing materials for events and campaignsSupport digital marketing initiatives including social media content, email campaigns, and website updatesConduct market research to identify new opportunities and competitive insightsRepresent the company at industry events, trade shows, and networking functionsBuild and maintain relationships with event organizers, industry partners, and key stakeholdersCoordinate speaking opportunities and thought leadership activitiesDevelop and maintain a calendar of relevant industry events and marketing opportunitiesCollaboration & ReportingWork closely with sales team to ensure marketing activities generate quality leads and support sales objectivesCollaborate with internal teams to ensure consistent brand messaging across all touchpointsPrepare regular reports on marketing activities, lead generation performance, and event ROISupport other marketing initiatives and campaigns as neededRequired QualificationsEducation & ExperienceBachelor's degree in Marketing, Business, Communications, or related field1-5 years of experience in marketing, preferably in external-facing or customer-facing rolesProven experience in event planning, coordination, and executionExperience with lead generation and sales support activities through marketing channelsSkills & CompetenciesStrong communication and interpersonal skills with ability to engage diverse audiencesExcellent organizational and project management abilitiesProficiency in CRM systems (Salesforce, HubSpot, or similar)Experience with marketing automation tools and social media platformsBasic understanding of digital marketing principles and tacticsAbility to work independently and manage multiple projects simultaneouslyStrong attention to detail and follow-through capabilitiesPersonal AttributesOutgoing personality with natural networking abilitiesComfortable presenting to groups and representing the company publiclyResults-oriented with a track record of meeting targets and deadlinesAdaptable and able to thrive in a fast-paced environmentTeam player with collaborative mindsetPreferred QualificationsExperience in B2B marketing or sales environmentsFamiliarity with marketing analytics and reporting toolsPrevious experience with trade show managementKnowledge of industry-specific regulations or standards relevant to our sector