Marketing Data Analyst

About NetSol TechnologiesNetSol Technologies (NASDAQ: NTWK) is a global leader in providing IT solutions to the asset finance and leasing industry. With over 40 years of experience and operations spanning 4 continents, we deliver cutting-edge solutions and consultancy services to Fortune 500 companies and blue-chip organizations worldwide. Our commitment to innovation and excellence has made us the trusted partner for over 200 clients globally, managing over $200B in assets.Position OverviewWe are seeking a data-driven Marketing Data Analyst to join our growing team. This role focuses on analyzing data from web and marketing platforms to drive strategic decisions across content, user experience, and campaign optimization. The ideal candidate will transform complex data into actionable insights that enhance our digital presence and marketing effectiveness.Key ResponsibilitiesAnalytics & InsightsTrack and analyze user behavior across digital touchpoints using Google Analytics, Hotjar, and other analytics platformsAnalyze funnel performance and conversion paths to identify optimization opportunitiesMonitor and report on SEO performance and organic traffic trendsIdentify patterns, trends, and drop-off points in user journeysGenerate actionable insights to inform content strategy, UX improvements, and campaign optimizationTechnical ImplementationManage and optimize tracking setup using Google Tag Manager (GTM)Ensure accurate data collection across all marketing channelsImplement and maintain tracking for marketing campaigns and website eventsConnect website insights to CRM systems when applicableReporting & CollaborationDeliver regular insights and recommendations to content and growth teamsCreate comprehensive reports on marketing performance metricsPresent complex data findings in clear, actionable formatsCollaborate with cross-functional teams to implement data-driven improvementsData GovernanceMaintain data quality and integrity across all platformsEnsure GDPR compliance in all data collection and processing activitiesManage first-party and third-party data integrationLeverage intent data to enhance marketing strategiesRequired QualificationsTechnical Skills3+ years of experience in marketing analytics or related fieldExpert proficiency in GA4Strong experience with Google Tag Manager (GTM) implementation and managementProficiency in Hotjar or similar user behavior analytics toolsUnderstanding of SEO principles and organic traffic analysisKnowledge of GDPR compliance and data privacy regulationsAnalytical SkillsStrong analytical mindset with ability to identify patterns and trendsExperience with conversion rate optimization (CRO)Ability to translate complex data into actionable business recommendationsProficiency in data visualization and reporting toolsSoft SkillsExcellent communication skills with ability to present findings to non-technical stakeholdersStrong problem-solving abilities and attention to detailSelf-motivated with ability to manage multiple projects simultaneouslyCollaborative team player who can work effectively across departmentsPreferred QualificationsExperience with CRM platforms (HubSpot, Salesforce)Knowledge of SQL or other data query languagesExperience with marketing attribution modelingFamiliarity with A/B testing methodologiesUnderstanding of the asset finance or fintech industryExperience with intent data platformsWhat We OfferOpportunity to work with a global technology leaderCollaborative and innovative work environmentProfessional development and learning opportunitiesExposure to cutting-edge marketing technologiesCareer growth within a rapidly expanding organizationCompetitive compensation and benefits package