Marketing Director (Athens & Paros, Greece)

Who We AreKenshō Hotels & Villas, the award-winning boutique hospitality brand born in Mykonos, is expanding its story to the island of Paros. Renowned for redefining Cycladic luxury through design, gastronomy, and heartfelt service, Kenshō is now creating a new haven of relaxation and inspiration on one of Greece's most authentic and beautiful islands.We are seeking passionate, talented, and dedicated professionals who share our philosophy of excellence, creativity, and genuine hospitality. This is a unique opportunity to be part of a visionary project that combines the elegance of Kenshō with the natural charm of Paros.If you're ready to grow your career within a dynamic team and contribute to an exceptional new chapter in luxury hospitality, we invite you to explore our open positions and join us on this exciting journey.Role OverviewThe Marketing Director elevates the hotel's brand appeal and revenue, with a special focus on F&B outlets, ensuring campaigns resonate with high-net-worth clientele while maintaining consistency with brand identity.ResponsibilitiesDesign and implement integrated marketing and communication strategies that elevate Kenshō Paros' brand presence, drive guest engagement, and foster loyalty across diverse channels including offline activations, digital platforms, social media, and strategic partnershipsCraft and oversee the development of compelling brand stories and messaging that capture the essence of Kenshō's unique experiences, while maintaining alignment with the overarching brand identity and luxury positioningDefine and execute campaigns that highlight the hotel's diverse offerings, spanning luxury accommodations, gastronomy, wellness, and bespoke lifestyle experiencesPartner with external and internal partners to deliver impactful digital marketing initiatives—covering website content, SEO/SEM, email marketing, and online campaigns—aimed at strengthening direct bookings and revenue performanceCollaborate with key stakeholders to ensure Kenshō's brand values and philosophy are embedded across all touchpoints, supported by the development of brand materials, guidelines, and creative assetsContinuously monitor luxury hospitality trends, guest insights, and competitive benchmarks to identify opportunities for innovation and differentiation, securing Kenshō Paros' position as a market leaderTrack and evaluate key performance metrics to assess the impact of marketing initiatives, sharing actionable insights and recommendations with senior leadershipRequirementsBachelor's degree in Marketing, Communications, Business, Brand Strategy, or a related disciplineProven success in senior marketing roles within luxury hospitality or lifestyle sectors, with at least 5 years of leadership experience driving brand and commercial growthStrong expertise in luxury brand positioning and the ability to translate brand values into authentic, impactful campaigns and guest experiencesInspirational leadership and team management capabilities, with a collaborative, motivational, and empathetic approachExcellent communication, presentation, and interpersonal skills, with cultural sensitivity and the ability to build strong relationships across diverse teamsStrategic, results-driven mindset with a track record of delivering measurable business outcomesExperience in international or global marketing environments is highly desirableBenefits Competitive salary in line with market standards and professional experience Performance-based bonus structure rewarding results and contribution Comprehensive private health insurance coverage Company-provided accommodation and daily meals to support employee wellbeing Fully equipped workstation and necessary tools for optimal performance Company mobile phone for business use