Marketing Director (Music or Entertainment Industry preferred)

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses: Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences. Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent. Job Title: Marketing Director (Korea)A little bit about our team:The Korea Marketing team drives Warner Music's success in one of Asia's most important music markets. We lead the import marketing of international artists into Korea while developing and promoting our domestic Korean roster within the local market. Our team manages marketing activities across all WMG repertoire owners including Atlantic Records, Warner Records, and Elektra, ensuring both global priorities and local artists achieve their potential in Korea.We work closely with APAC's regional teams who provide strategic direction and scaled capabilities: the Artist Strategy team determines repertoire priorities and manages export opportunities for our Korean artists, while the Marketing Services team delivers paid media, content creation, creator partnerships, and platform optimization. This collaborative structure allows us to focus on market-specific execution while benefiting from regional expertise and resources. As Korea continues to influence global music trends, we ensure Warner Music maintains a strong presence in this critical market.Why this could be your next big break:This role offers the opportunity to lead marketing in Korea's sophisticated and influential music market. As Head of Marketing, you'll command the full marketing ecosystem – from platform relationships with Spotify, Apple Music, Melon, and Genie, to creator partnerships with Korea's most influential KOLs and digital creators. You'll oversee how international superstars break through in Korea while building our domestic roster's presence in the local market. With direct ownership of platform pitching, DSP strategies, and influencer campaigns, you'll leverage Korea's unique digital landscape to drive artist success. You'll develop innovative campaigns that resonate with Korean audiences, whether introducing a new Western artist through variety show appearances and YouTube creators, or establishing a domestic signing through strategic platform partnerships and social media movements. This position gives you autonomy to shape marketing strategies in one of the world's most digitally advanced markets, where trends often predict global movements. You'll work directly with artists, managers, and Warner's global network to ensure both international priorities and local talent achieve their full potential. For someone ready to lead in a market that sets global cultural trends, this role offers the chance to drive meaningful impact on artist careers while building your expertise in one of music's most dynamic markets.What you’ll do:Overall Leadership & StrategyLead all marketing and promotional activities for international and domestic artists in KoreaDevelop strategies to achieve market share targets and revenue goals within the Korean marketPartner with the Managing Director and APAC regional teams to align local execution with broader prioritiesLead, mentor, and develop the marketing team, building a collaborative and results-driven cultureManage marketing budgets and ensure effective resource allocation across campaignsImport Marketing (International Artists)Develop strategies to break international artists in Korea, working with the APAC Artist Strategy team on Global and Regional priority Manage and adapt a local Import priority roster from WMGs signings suitable for the Korean Market. Coordinate promotional activities for international artists touring in KoreaWork with platform partners to optimize playlist strategies on both global and local DSPs including Spotify, Apple, Melon, Genie, and FloDomestic Marketing (Korean Artists)Lead marketing strategies for domestic artists within the Korean marketDevelop campaigns that build artist profiles and drive consumption across Korean platformsCollaborate with A&R to shape artist positioning and release strategies for the local marketIdentify opportunities for domestic artists including brand partnerships, media appearances, and local collaborationsPartner with APAC Artist Strategy team when domestic artists are ready for international expansionAbout you:Experienced Leader: You have 10+ years in digital marketing within entertainment or music, with proven team leadership experienceKorea Market Expert: You possess deep understanding of Korea's music market and digital landscapeDigital Native: You're fluent in social media platforms, influencer marketing, streaming services, and data analyticsStrategic Operator: You balance creative thinking with commercial objectives, delivering results in fast-paced environmentsRelationship Builder: You excel at managing stakeholders from artists and managers to global teams and platform partnersBilingual Communicator: You're fluent in Korean and English, able to work effectively across culturesPassionate About Music: You have genuine enthusiasm for both international and Korean musicAbout UsAs the home to Asylum, Atlantic, East West, Elektra, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalogue of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.Together, we are Warner Music Group: Music With Vision & Voice.Love this job and want to apply?Click the “Apply” link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG.Thanks for your interest in working for WMG. We love it here, and think you will, too.WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religion or belief, age, sex, sexual orientation, gender, gender identity or gender reassignment, marital or civil partnership status, disability, pregnancy, childbirth or any other characteristic protected by law.