Marketing Executive

*Job Description:HYPOXI - California Wellness Group is looking to hire a Marketing Executive:1.Trade Marketing & PromotionPlan and execute monthly or campaign-based trade promotions, special offers, and product/service combo packages.Coordinate with the Sales Team to ensure effective in-club execution, including POSM, giveaways, promotional messages, and operational procedures.Track and report performance metrics such as sales results, conversion rates, and ROI.Manage POSM materials, gifts, vouchers, and trade marketing assets within the approved budget.2. Loyalty & CRM ProgramSupport the development and operation of the Loyalty Program, including reward design, member segmentation, and point redemption benefits.Collaborate with the CRM team to manage customer data, purchasing behaviors, and retention rates.Monitor the effectiveness of re-engagement, birthday, referral, and feedback campaigns, and recommend improvements.Assist in creating customer care content and messages across email, SMS, ZNS, and other CRM channels.3. Partnership & Cross-brand CollaborationIdentify and develop strategic partnerships for co-branding campaigns, gift exchanges, or trial experiences.4. Sales Alignment & ReportingAct as a bridge between Marketing and Sales, supporting the commercial team in executing promotions and customer engagement activities at the club level.Consolidate CRM data and prepare weekly/monthly campaign and performance reports.Track marketing budgets (trade, loyalty, partnership) and ensure spending aligns with approved limits.Propose process improvements and initiatives based on customer data analysis and commercial insights.*Requirements:College or Bachelor’s degree in Marketing, Business Administration, Communications, or Commerce.Minimum 1 year of experience in Trade Marketing, CRM, Loyalty, or Partnership.Experience in Fitness, Beauty, Wellness, F&B, or Retail industries is a strong advantage.Solid understanding of trade promotion, loyalty program, CRM operations, and customer data management.Proficient in Excel and PowerPoint, with strong ability in reporting and data analysis.Excellent communication, negotiation, and teamwork skills.Basic knowledge of digital communication and CRM automation is a plus.Fluent English communication skills*Work place: Gold View building, 3rd floor, 346 Ben Van Don Str., Ward 1, District 4, HCMC