Marketing Executive, Field Marketing - Thailand/Asia

At SiteMinder we believe the individual contributions of our employees are what drive our success. That’s why we hire and encourage diverse teams that include and respect a variety of voices, identities, backgrounds, experiences and perspectives. Our diverse and inclusive culture enables our employees to bring their unique selves to work and be proud of doing so. It’s in our differences that we will keep revolutionising the way for our customers. We are better together!What We Do…We’re people who love technology but know that hoteliers just want things to be simple. So since 2006 we’ve been constantly innovating our world-leading hotel commerce platform to help accommodation owners find and book more guests online - quickly and simply.We’ve helped everyone from boutique hotels to big chains, enabling travellers to book igloos, cabins, castles, holiday parks, campsites, pubs, resorts, Airbnbs, and everything in between.And today, we’re the world’s leading open hotel commerce platform, supporting 50,000 hotels in 150+ countries - with over 130 million reservations processed by SiteMinder’s technology every year.About The Field Marketing Executive Role...We are looking for a proactive, results-oriented field marketer ready to own local execution. As the Field Marketing Executive for Thailand/Asia, you’ll drive demand and brand awareness primarily in Thailand, while supporting additional Asian markets.Working closely with regional sales and global marketing teams, you’ll scale and adapt programs to deliver new business MQLs and pipeline growth. Your fluency in Thai will be key to effective local execution.What You’ll Do…Lead the development of the country marketing plan in collaboration with the Senior Regional Field Marketing Manager - APAC and global marketing teams, focused on driving new business MQLs and pipeline growthExecute the regional marketing plan for Thailand and adjacent markets, to deliver measurable demand generation resultsPlan and deliver localised marketing campaigns, including email, webinars, events, and promotions tailored to regional audiences and focused on accelerating pipeline growthOrganise and promote regional events such as trade shows, conferences, and seminars to support lead generation and brand awarenessPartner closely with sales to co-create outbound campaigns, call blitzes, and follow-up motions that accelerate pipeline conversionLocalise and optimise global campaigns in collaboration with performance marketing (SEO, paid media, email) to maximise regional impact and lead qualityWork with partner and enterprise marketing to activate global playbooks regionallyBuild and maintain relationships with local industry associations, industry publications, and partners to create co-marketing opportunities that generate demand and leadsCoordinate with global PR to identify and support local media opportunities that enhance brand visibility and credibilitySource and amplify local customer stories and testimonials to build trust and support sales enablementWhat You Have...3+ years experience in field marketing, campaign and event execution, ideally in a B2B SaaS or tech environmentFluent in Thai and English. Proficiency in an additional Asian language is a strong plus.Self-starter who thrives in a fast-paced, collaborative environmentHands-on experience with Marketo (or other marketing automation platforms), Salesforce, and reporting tools like Google Analytics or TableauExcellent communication and project management skills, with attention to detailBachelor’s degree in Marketing, Communications, or related discipline preferredProficiency in using LINE for Business to manage customer and lead inquiriesOur Perks & Benefits… Equity packages for you to be a part of the SiteMinder journey Hybrid working model (in-office & from home) Mental health and well-being initiatives Generous parental (including secondary) leave policy Paid birthday, study and volunteering leave every year Sponsored social clubs, team events, and celebrations Employee Resource Groups (ERG) to help you connect and get involved Investment in your personal growth offering training for your advancementDoes this job sound like you? If yes, we'd love for you to be part of our team! Please send a copy of your resume and our Talent Acquisition team will be in touch.When you apply, please tell us the pronouns you use and any adjustments you may need during the interview process. We encourage people from underrepresented groups to apply.