Social Media Executive (Thai Speaker, Mid-Level)

SUMMARYAs a Social Media Executive, your ultimate goal will be to grow and engage with Jitta’s communities on various platforms, drive product consideration and sales, and strengthen brand loyalty, through the use of social media and influencers. You will be responsible for monitoring trends, interpreting social media analytics, initiating and publishing original content and leveraging influencer marketing to maximize marketing effectiveness.KEY RESPONSIBILITIESCommunity Growth & EngagementMonitor all Jitta’s social media accounts with emphasis on engaging the community, sparking conversations about our brands and support other brand objectives as appropriateRespond to customer queries as appropriate, escalate issues to support team, and identify customer behaviors and needs for marketing purposesMonitor the digital world for any mention of Jitta’s brands, engage if possible and manage negative brand conversations in ways that align with the brand’s core valuesJoin in on trending, relevant conversations to bring awareness to Jitta’s brandsWork with the Community Advocate to initiate and carry out any activities, programs or campaigns to grow and strengthen our social media communitiesMeasure and report on key performance metrics as well as identifying trends and opportunities for improvementResearch industry best social media practices and trends and implement them as strategically suitableContent Development & DistributionCreate thoughtful, on-brand and engaging social media posts on a regular basisStay on top of social media trends and real-time conversations, and work with the content team to identify topics, formats and distribution channels that will further expand our content reachSpearhead the creation of social media content as neededReview and publish content per the content calendar, making sure the content conforms to each platform’s best practices and is SEO-optimizedMaintain and update SEO for each social media platformUse analytics tools to analyze and optimize content distribution strategyCustomer CommunicationsSet up and send emails, notifications and Line messages as neededREQUIRED QUALIFICATIONS/EXPERIENCEExperience1-3 years of experience working with social media in a professional settingSkillsDemonstrated expertise in leveraging popular social media platforms, including Facebook, Instagram, Twitter, YouTube, TikTok, etc., to achieve specific marketing objectivesProven experience in effectively managing social media accounts and creating engaging contentOutstanding writing, editing, and communication proficiency in both Thai and English, with the ability to craft engaging, relatable content that aligns with Jitta's brand personaMeticulous attention to detail, ensuring accuracy and consistency in all contentA creative mindset that embraces innovative ideas and explores unconventional approaches for storytellingAbility to build strong relationships with online communities to drive business objectives while maintaining a positive rapportKeen observation of user interests, topics of discussion, and motivations, with the ability to translate insights into effective social media strategiesStrong interpersonal communication skills, enabling effective idea presentation, collaborative teamwork, and constructive feedbackDemonstrated mature judgment and resourcefulness, particularly in solving challenges and maintaining ethical standardsComfort with adapting to new digital tools and platforms quickly and efficientlyThriving in a fast-paced, ever-changing environment, with the capacity to define and redefine responsibilities, take ownership of multiple projects, prioritize tasks, and meet deadlines consistentlyA relentless curiosity and a commitment to continuous learning and self-improvementExtra PointsBasic knowledge of stock investment, passive investment and wealth managementPassion for making financial services more inclusiveBENEFITS AND PERKSWork from AnywhereUnlimited vacation daysTraining and conference sponsorshipFree launch and SnacksNo fees for Jitta Wealth InvestmentGroup Health InsuranceMental health support (Free psychological consultation)Annual medical checkup and vaccinationsFitness membershipBonus based on company performanceMacBook provided