Marketing Executive

What you become a part of: The Marketing Executive is a team player to effectively create strategy for Shalina brands to establish TOM (Top of the Mind) brand identity at customer/consumer level in a profitable manner. Key deliverables: Develop & Execute Marketing Plan/strategy of the assigned brands. Create demand, position the brand as TOM with customers & Drive sales to achieve targets with effective & executable implementation of strategies. Customer & market survey, polling demographics, design research-based strategy determining demand for products, analyzing competitor activity.

Forecasting potential brand scope, Analyzing price and salesCustomers connect & KOL development through CRM, CME & Conferences to establish brands and to receive marketing insights for existing brands and new launches. Anticipate trends. Regular meet with Head of the Department of the assigned territory for receiving business insights. Brief the field representative on strategy for effective implementation. Lead marketing team members through campaignsField work and cycle meet for assigned brands and territory. Measure and report success of campaign. Identify gaps and keep brand update. Analyze actual vs. planned positioning of the brand.

Cross functional coordination with Sales, Logistics, Business Development, Medical, Sales & with suppliers of print inputs/campaignsNew product identification with justification through primary and secondary research & portfolio management. Create brand identity through logo, packaging, communicationEssential qualifications, experience and skills: Bachelor’s degree in pharmacy or any related field. Brand Management/Product management/Medical Representative experiencePharmaceutical marketing and selling. Exposure to Rxn brands will be added advantageAnalytical /Market research skillsBasic A/W & Print knowledgeIT skills – MS office