Marketing Lead - ARC Raiders

As Marketing Lead, you will develop and execute our marketing strategy; thinking creatively to develop new audiences and generate demand for ARC Raiders. You will be an invaluable part of the marketing team and collaborate closely with our game team and central teams, external agencies, and other key partners.You will develop our target audience strategy, and craft go-to-market campaigns for live service updates. We expect you to be a forward thinking marketeer, excited to think both strategically and dive into the hands-on aspects necessary to drive campaigns and collaborations forward. If you are passionate about our games, then we hope you will bring your expertise, enthusiasm, and out of the box ideas!Everyone at Embark contributes as game makers and culture creators. Your willingness to try new things, test, learn, and enjoy trying it all over again is essential to our success.Example Of ResponsibilitiesCraft go-to-marketing campaigns for live service updates to re-engage existing players, and to bring new players into our communityServe as the central point of contact for all marketing efforts between teams within Embark, as well as external partners so projects and campaigns run smoothlyWork with Embark’s content and media teams, as well as external agencies to create stunning, honest, and memorable campaign content that is true to the promise of our game experiences Collaborate with Embark’s Paid Media Manager and external agencies to support campaigns with smart player acquisition strategies Partner with Embark’s Content Strategist and Social Media Teams to ensure evergreen content is true to the brand tone and target audience perspective Analyze trends in relevant markets and ensure we are chasing the right opportunitiesDrive audience development and increase brand awareness for ARC RaidersDrive business goals established by Embark LeadershipWe would love if you have5+ years of experience in Marketing StrategyTrack record of generating highly impactful marketing experiences, and knowledge in current tactics, tools, and capabilitiesExperience from the gaming industry and an understanding of games-as-a-serviceExperience with operationally executing marketing activitiesDemonstrated ability to analyze and distill data into actionable insights and relevant product improvementsGreat writing skills and native level proficiency in written EnglishAt Embark we offer competitive salaries, passionate colleagues to share knowledge with and much more, but most of all we invite you to take part of a journey into the unknown, to build creative, surprising and beautiful experiences together.We welcome game makers of all sex, class, colour, age, gender identity, education, religion, opinion, culture, nation of origin, language, sexual orientation, shape, size, and ability.Did we leave anyone out? Well, we welcome you, too! We think that the gaming industry is made better when everyone has a seat at the table.Be yourself at Embark and make games while doing so. Please apply with confidence. We can’t wait to hear from you (in English)!