Marketing Lead

Company DescriptionMOTARI is a clean mobility startup addressing urban transport challenges with a growing fleet of investor-backed electric motorbikes in emerging markets. The company combines automated operations and mobile payments to deliver predictable returns, local job creation, and reduced CO₂ emissions. Positioned in the thriving African ride-hailing market, MOTARI aims to build a scalable, inclusive, and sustainable transport ecosystem. The business model enables rapid, capital-free fleet expansion while providing accessible and impactful investment opportunities.Role DescriptionThis is a full-time, on-site role for a Marketing Lead, based in Kigali. The Marketing Lead will oversee the development and execution of comprehensive marketing strategies to enhance brand visibility and customer engagement. Day-to-day tasks include leading digital marketing campaigns, coordinating content creation, managing social media channels, analyzing market trends, and collaborating with cross-functional teams to align marketing initiatives with business goals. The role also involves driving brand messaging consistency and measuring the effectiveness of marketing activities.QualificationsExpertise in Marketing Strategy, Market Analysis, and developing brand positioningExperience with Digital Marketing, including social media management and campaign executionSkills in Content Creation, Copywriting, and Storytelling to enhance customer engagementAnalytical abilities to measure campaign performance and generate actionable insightsStrong collaboration skills to work with diverse teams and align strategiesExperience in the clean mobility, ride-hailing, or startup sectors is a plusProficiency in using marketing tools and platforms to optimize performance