Marketing Manager (Digital and Events) - (K-12)

Queen Elizabeth's Global SchoolsQueen Elizabeth’s Global Schools are an equal opportunities employer and is deeply committed to safeguarding our students, ensuring their safety and wellbeing. We expect all staff and members of our community to share this commitment and to promptly report any concerns about a student’s or community member’s safety or wellbeing. Applicants must be willing to undergo rigorous child protection screening, including checks with past employers and providing Police Clearance Certificates from all countries that the applicant has resided in.At Queen Elizabeth’s Global Schools, we proudly extend the distinguished legacy of Queen Elizabeth’s School, Barnet-one of the United Kingdom’s most celebrated academic institutions. Founded on centuries of tradition and intellectual rigour, our branch schools uphold an uncompromising commitment to academic excellence, character formation, and cultural enrichment.Our vision is to cultivate dynamic, world-class learning environments where the next generation of confident, able, and responsible young men and women are shaped. We challenge our students to think independently, lead with purpose, and embrace a global perspective-all within a community that values tradition, discipline, and innovation.By blending the timeless values of our founding school with the opportunities of a rapidly evolving world, we ignite curiosity, inspire ambition, and prepare our students to make meaningful contributions to society-as scholars, leaders, and changemakers.Role purposeLead the school’s digital marketing strategy and the end-to-end delivery of key events that showcase‑the school’s excellence and community. Drive measurable growth across search engine optimisation, search engine marketing, pay‑per-click advertising, display advertising, email and customer relationship management, website experience, analytics and attribution, conversion rate optimisation, and marketing automation. Deploy artificial intelligence tools to streamline creative, publishing, analysis, and reporting. All activity must uphold safeguarding standards and comply with‑ the Knowledge and Human Development Authority. The role does not manage day-to-day social media‑ channels, which are owned by a separate post; instead, you will set direction, coordinate briefs, and align measurement with that team.Key Outcomes:Admissions aligned‑growth: Digital programmes and events that increase qualified enquiries and event registrations in line with the school calendar and priorities.Exemplary events: High‑quality planning and delivery of open days, parent tours, community events, exhibitions, performances, and sports showcase, with excellent guest experience from first invitation to post event follow-up.Operational efficiency through artificial intelligence: Practical roll‑outs that reduce manual work and improve speed and quality, with human review and clear safeguards.Evidence based‑decision making: Reliable tracking and insightful reporting that translate into clear actions and improvements.Compliance first‑marketing: Every output respect safeguarding, consent requirements, brand standards, and Knowledge and Human Development Authority expectations.ResponsibilitiesStrategy and PlanningOwn the annual and term based digital marketing plan objectives, channels, budgets, and key performance indicators-covering search engine optimisation, search engine marketing, pay-per-click advertising, display advertising, email and customer relationship management, website and content, analytics, and conversion rate optimisation.Translate school priorities (open days, admissions timelines, academic and sports achievements) into integrated, multi‑channel campaigns and content calendars.Define audience personas and messages for each stage of the parent journey; maintain a structured test and learn roadmap.Digital Channels and PerformanceSearch engine marketing and pay‑per-click advertising: Plan, launch, and optimise campaigns, including audience strategy, creative testing, landing page improvements, and conversion tracking.Search engine optimisation: Lead keyword research for parent and student intent; create search led content briefs for priority pages; coordinate technical improvements; manage local search visibility for Dubai through Google Business Profile, reviews, and citations.Paid social advertising: Set strategy, budgets, creative and landing page direction, and measurement in partnership with the separate social media‑team; do not manage day-to-day platform execution.Events Leadership and Delivery Lead the end-to-end planning and delivery of signature events including open days, parent tours, community events, exhibitions, performances, and sports showcases. Activities include concepting, budgeting, timelines, venue and supplier selection, run‑of-show, staffing, risk assessment, permissions and consents, guest experience, and post event reporting.Produce on-brand event collateral and signage; brief photographers and videographers; ensure coverage aligns with safeguarding and consent rules.Partner with Admissions on guest lists, lead capture, and timely follow-up; report event effectiveness and lessons learned.Website and ConversionOversee website updates (news, achievements, events) to keep content accurate and fresh; ensure strong user experience.Run split tests and landing page improvements to increase enquiry and registration rates; maintain‑ clear tracking parameters.Email, Customer Relationship Management, and Marketing AutomationBuild and improve email journeys for enquiry, event, and nurture communications using thoughtful segmentation and personalisation; partner with Admissions on data quality.Deploy automation for lead capture and follow-ups while meeting data privacy expectations.Analytics and ReportingMaintain robust tagging and event tracking across platforms; govern naming and tracking parameters.Report on channel and event performance with plain language insights and clear next actions.Artificial Intelligence Enabled ‑ Marketing OperationsIntroduce and train colleagues on artificial intelligence tools that support content generation and editing, transcription and summarising, asset tagging, predictive insights, and quality checks.Establish human in the loop approvals and prompts that are sensitive to safeguarding and Knowledge and Human Development Authority expectations before publishing.Compliance, Safeguarding, and Brand GovernanceEnsure all communications including copy, claims, imagery, video, event coverage, and paid promotions, comply with the Knowledge and Human Development Authority and with the school’s safeguarding policies; keep consent and approval records that are ready for audit. The candidate brief highlights safeguarding and Knowledge and Human Development Authority dependencies.Uphold brand guidelines across every channel; use structured workflows to secure timely approvals.Collaboration and Vendor ManagementWork closely with Admissions, Academics, Sports, and central Marketing; coordinate with the dedicated social media role on briefs, asset delivery (including short‑form video and photography), scheduling, and reporting, without owning daily channel management.Source and manage agencies and suppliers; negotiate scopes, timelines, and service levels.Qualifications and ExperienceMust HaveExperience: 4-6 years of professional experience in digital marketing with proven results in Dubai’s kindergarten through Year 12 education sector or in a similar luxury brand environment.Location: Currently based in DubaiEducation: Master’s degree in marketing or a related field.Breadth and depth: Hands‑on and strategic experience across the full digital marketing stack: search engine optimisation, search engine marketing, pay-per‑click advertising, display advertising, paid social advertising strategy, email and customer relationship management, marketing automation, website and content management, analytics and attribution, and conversion rate optimisation.Events: Demonstrated success delivering complex events end-to-end (open days, parent tours, community events, performances, and sports showcases), including budgets, suppliers, guest experience, and post event reporting.Artificial intelligence: Practical experience implementing artificial intelligence tools to streamline creative, publishing, analysis, and reporting with appropriate governance.Compliance: Solid working knowledge of the Dubai education context, including safeguarding and the requirements of the Knowledge and Human Development Authority.BeneficialExperience in premium or luxury brand storytelling and results driven marketing.Familiarity with social and content management platforms and standard creative tools, to collaborate effectively with the separate social media role.Ways of WorkingOn‑site presence across Queen Elizabeth’s School, Dubai Sports City and other event locations; occasional evenings and weekends for school/corporate events.Close collaboration with the Admissions, Academics, Sports, and central Marketing teams.