Marketing Manager (Dine-in Customer Experience)

Job Purpose:Plan and execute integrated calendar, visibility programs, promotions, and product bundles that lead to higher category consumption.Main Responsibilities:Drive brand and sales performance through core initiatives that grow eating occasionsDevelop channel exclusivity program to drive business growth in Dine in and Take Away channelInitiate commercial plan that relevant to consumers’ need and capture traffic to store for growing dine in and take away channel consistentlyElevate overall consumers experience through food / service / or activity for dine in channel along the yearBuild consumers engagement to grow brand equity through special programs ex. Birthday program, etc.Develop and execute end-to-end consumers journey for take away consumers to drive business growth consistentlyBuild campaign forecasting and sales / financial impact that inline with business objective and guardrailWork with partner/ landlord to develop strong local store marketing program that build incremental sales to businessWork closely with cross functional team and marketing team to design effective execution plan for execution at store level smoothlyDevelop campaign tracking and provide analysis in responsible campaigns to understand business impact, consumers’ insight, and key learningQualificationsBachelor ‘s degree or higher in Marketing , Business Administration or any related fieldAt least 7 year experience in directing and leading sales and marketingExperience working in restaurant operations and management or FMCGExcellent communication and people skillsCreativity and commercial awarenessExcellent knowledge of MS Office