Marketing Manager

About the role Our client is rapidly expanding their Series B hospitality technology company with a team of nearly 300 employees, serving hotel groups and accommodation providers across Southeast Asia and South Asia. As they continue their growth journey, seeking a highly capable Marketing Manager who will become their first dedicated marketing hire. This is a strategic and hands-on role, ideal for an individual who is confident operating independently, building processes from the ground up, and driving measurable commercial impact.Key ResponsibilitiesDemand Generation & Lead Acceleration Develop, execute, and optimize integrated B2B multi-channel marketing campaigns to support sales pipeline growth. Partner with Sales and Product teams to define target markets, refine value propositions, and enhance sales enablement. Lead the planning and execution of industry events, webinars, client engagements, and brand activations.Digital, Content & Social Media Marketing Own the end-to-end digital marketing strategy, with a strong focus on LinkedIn and B2B hospitality audiences. Oversee content development including thought leadership, case studies, client success stories, and product-related communication. Manage content calendars, digital presence, and audience engagement to strengthen brand positioning.Marketing Analytics & Reporting Track and report on marketing KPIs including MQL/SQL performance, conversion rates, ROI, and campaign outcomes. Provide data-driven insights and recommendations to leadership to support continuous improvement.Brand Strategy & Growth Initiatives Identify and evaluate new marketing channels, tools, and strategies to increase brand visibility and pipeline generation. Support cross-functional initiatives to expand market presence across SEA and South Asia. Stay informed on industry trends within hospitality, travel, and technology to inform marketing strategy.QualificationsBachelor’s degree in Marketing, Business, or related discipline (Master’s preferred). Minimum 5 years of B2B marketing experience, ideally within hospitality technology or SaaS sectors. Proven track record in demand generation and sales enablement. Experience building marketing programs and frameworks from scratch. Proficiency in marketing automation and CRM tools (e.g., HubSpot, Salesforce, Marketo). Strong communication, stakeholder management, and project leadership skills. Knowledge of business landscapes in Southeast and South Asia is an advantage.