Marketing Manager

Gene Solutions is a leading genetic testing company with a strong presence in the healthcare industry. With over 600 employees and 2.000 doctor accounts across 63 provinces, we are committed to providing innovative genetic testing solutions that improve patient outcomes. As part of our growth strategy, we organize numerous promotional events, seminars, and conferences every month to raise awareness about our products and build strong relationships with healthcare professionals.We are looking for a dynamic and experienced Marketing Manager to lead end-to-end marketing initiatives for our key cancer-focused genetic testing products — Spot-MAS, ECD, and MRD. This role requires a strategic thinker with a strong background in healthcare marketing, excellent cross-functional collaboration skills, and the ability to drive brand growth through both digital and offline channels.Key Responsibilities1. Marketing Strategy & ExecutionDevelop and execute integrated marketing strategies aligned with overall business objectives.Lead branding, positioning, and campaign planning across digital, print, and in-person channels.Ensure consistent messaging and effective promotion of our oncology testing portfolio.2. Product Marketing & LaunchesOwn the go-to-market strategy for new and existing products: Spot-MAS, ECD, and MRD.Craft clear, compelling product messaging and educational materials tailored to target audiences.Plan and coordinate product launches, promotional activities, and awareness initiatives.3. Engagement with Doctors & HCPsBuild and maintain strong relationships with doctors and healthcare professionals.Organize medical seminars, workshops, and scientific events to enhance product understanding and adoption.Provide marketing tools and educational content to support their engagement with patients.4. Digital & Content MarketingOversee website, social media, email marketing, and online campaigns to boost visibility and lead generation.Collaborate with creative teams to develop impactful marketing content (articles, videos, brochures, etc.).Monitor campaign performance and continuously optimize based on data and insights.5. Market Research & Competitor IntelligenceConduct ongoing market analysis to understand trends, customer needs, and competitor movements.Use insights to refine marketing approaches and identify new opportunities.6. Budget Management & ROI TrackingManage the marketing budget effectively, ensuring optimal allocation and ROI.Track KPIs and provide regular reports on marketing effectiveness and business impact.7. Internal & External CollaborationWork closely with Sales, Medical Affairs, Operations, and external agencies.Ensure alignment of marketing activities with broader company goals and stakeholder expectations.Qualifications & RequirementsBachelor's degree in Marketing, Business, Pharmacy, or Medicine (an MBA is a plus).Medical or Pharmaceutical background (e.g., M.D., B.Pharm, or equivalent) is preferred.Experience in oncology-related products or cancer screening is a strong advantage.At least 5 years of marketing experience, preferably in healthcare, diagnostics, or life sciences.Proven track record in executing successful product campaigns and HCP engagement initiatives.Solid knowledge of both digital and traditional marketing channels.Excellent communication, planning, and analytical skills.Proficient in Microsoft Office and marketing tools/platforms.Willingness to travel for events, meetings, and field activities as needed.