The Quality Group

Marketing Manager (gn) - ESN & The Quality Group Switzerland & Austria

Posted: 10 hours ago

Job Description

Start: Immediately | Level: Intermediate | Location: Switzerland, remote | Working hours: Fulltime (40h/week)About The RoleWe’re looking for an experienced and passionate Marketing Manager (gn) to lead the development and execution of our brand strategy for Austria and Switzerland.In this role, you’ll shape impactful campaigns, drive local marketing initiatives, and ensure a consistent brand experience across all touchpoints. You’ll work closely with cross-functional teams, agencies, and local retailers to grow our presence in the market.This role is a remote position with no local office available. You must bring the flexibility to travel to the Headquarter in Hamburg, Germany around 1x/quarter.Your missionDevelop and execute the Austrian and Swiss brand and marketing strategy by aligning global direction with local consumer insightsDefine the marketing activation calendar and lead the planning and execution of 360° campaigns across all relevant functionsHelp define the local product portfolio focus based on market needs and opportunitiesLead integrated brand campaigns by briefing assets that are brand-compliant and tailored to the local audienceManage agencies appointed by TQG to ensure timely, high-quality campaign executionTrack key brand metrics (awareness, equity, engagement) and campaign performance to drive continuous improvementCollaborate across teams to deliver a consistent, engaging brand experience across all D2C and retailer channelsLead retail media and shopper marketing initiatives with key Swiss and Austrian retailers to ensure strong brand presence both online and in-storeAct as the brand guardian for Switzerland and Austria, ensuring consistency in tone, messaging, and visual identityPartner with the local Commercial Managers and other teams to align marketing with market goalsStay alert to competitors, trends, and new opportunitiesYour Experience & Skills5+ years of experience as a Brand or Marketing Manager in Consumer Products, ideally with experience of working within a large CPG companyDeep expertise in brand building, integrated campaigns, and consumer marketing focused on the Austrian and Swiss marketHands-on experience in D2C environments, local retail media networks, and shopper activationAbility to build impactful, consistent digital consumer journeysStrategic and creative thinker who thrives in fast-paced, matrixed environmentsStrong cross-functional collaboration and project management skills with attention to detailConfident using MS Office, digital marketing tools, and performance data to guide decisionsFluent German and English speaker with excellent written and verbal communication skillsWhy choose us?Being part of our team means joining a high-performing company with a diverse and inclusive culture. In our fast-growing team of over 1,200 employees, we combine our passion for sports nutrition, supplements, and healthy foods with cutting-edge technology, production, and logistics processes. All of this serves one goal: providing our customers with top-quality products to support their healthy and active lifestyle.You can look forward to a strong sense of team spirit, ongoing opportunities for professional growth and responsibility, and an exciting work environment that blends lifestyle and career. With locations in Hamburg, Elmshorn, Kaltenkirchen/Nützen, and Elsdorf, TQG offers diverse career opportunities in areas such as technology, product development, sales, marketing, and logistics. Additionally, you’ll benefit from:Flexible working hours and remote work optionsWorkation28 days vacation/yearAttractive employee discountsAbout UsThe Quality Group (TQG) is an innovative provider of sports nutrition products, bringing together the successful brands ESN and More Nutrition since 2021.ESN has been the German market leader in sports nutrition since 2004, offering products like protein powders, bars, and supplements designed for ambitious fitness goals. Founded in 2017, More Nutrition focuses on healthy, reduced-sugar foods, providing solutions for conscious nutrition and weight management without compromise.TQG’s vision is to help people become the best version of themselves. With passion and innovation, the company develops high-quality products that promote health, performance, and joy in life. Its agile company culture and exciting career opportunities make TQG a strong partner not only for customers but also for employees.This is us – The Quality Group – nice to meet you! Now it’s your turn!We look forward to your application! Regardless of gender, age, background, or identity – what matters to us is who you are and what you bring to the table. Join our team and grow with us!

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