Marketing Manager

Job Title: Marketing Manager – Leading FMCG Drinks BrandReporting To: UK Commercial DirectorLocation: London Office (EC1N)Salary: £60,000-£70,000 + up to 10% annual bonusPackage: Pension contributions, 25 days annual leave + birthday leave, product allowancesFlexible Working: 3 days in the office vs 2 homeType: Full-time, permanentAre you a seasoned FMCG marketer ready to take the lead in a fast-growing, purpose-led drinks brand? We’re looking for a dynamic and creative Marketing Manager to drive brand growth in the UK, leading both strategy and execution.This is a rare opportunity to combine hands-on marketing expertise with strategic influence, shaping the UK brand strategy, activating campaigns across multiple channels, and leading a small marketing team. You’ll work closely with commercial teams to ensure marketing directly drives growth, while also championing a brand that’s making a positive impact in the world.Key ResponsibilitiesLead and deliver the UK brand strategy and activation plan, translating consumer insights into growth-driving marketing activity.Manage, mentor, and develop the Junior Marketing Manager, building a high-performing marketing function.Oversee the consistent execution of brand identity, positioning, and communications across all channels.Drive visibility and engagement across retail, e-commerce, direct-to-consumer platforms, and social media.Plan and execute marketing campaigns, events, brand activations, sampling, and partnerships to grow awareness and trial.Partner with commercial teams to ensure marketing activity supports revenue and joint business plans.Manage the end-to-end marketing budget, allocating spend to strategic priorities and ensuring ROI.Collaborate with international teams to align global campaigns, brand imagery, and purpose communications.Lead agency relationships to deliver creative, high-impact brand communications.Champion the brand’s purpose and ethical positioning, ensuring it resonates with consumers and stakeholders.Required Experience and Background7+ years experience in FMCG marketing, ideally with brand management, trade marketing, digital, social, and events expertise.Proven ability to develop and execute strategic marketing plans that drive growth.Leadership experience with people management and coaching.Strong track record in delivering omni-channel marketing campaigns that impact sales.Highly skilled in stakeholder management, communication, and influencing across teams and agencies.Strong creative and analytical mindset, with ability to translate insights into actionable plans.Passionate about ethical, impact-led brands with high personal integrity and social conscience.Highly organised, adaptable, and able to manage multiple priorities in a fast-moving environment.Tertiary education (Bachelor’s degree or equivalent).Occasional travel across the UK may be required.BenefitsJoin a high-performing, collaborative, and dynamic team.Work for a B Corp certified, purpose-driven business that is making a real impact.Competitive salary + up to 10% annual bonus.Up to 3% pension contribution on top of employee’s contribution.25 days annual leave plus birthday leave.Free product allowances.London office location (EC1N) with flexible working options.Apply today or reach out directly: tom.richards@harbourneassociates.com