Marketing Manager (Medical Diagnostics)

Location: Surulere Renumeration: NG400,000 – NGN500,000 Net Job Summary: The Marketing Manager is responsible for developing and implementing effective marketing strategies to promote the organization’s diagnostic services, drive patient and client acquisition, and strengthen brand visibility. The role involves market research, relationship building with healthcare professionals, strategic planning, and execution of marketing campaigns that align with the company’s growth objectives.  Key Responsibilities: ·      Develop and execute marketing plans to increase awareness and utilization of diagnostic services.·      Identify new business opportunities and establish partnerships with hospitals, clinics, HMOs, and corporate organizations.·      Conduct market research and competitor analysis to identify trends and customer needs.·      Manage and coordinate promotional campaigns, events, and community health outreach programs.·      Build and maintain strong relationships with referring physicians, healthcare professionals, and corporate clients.·      Collaborate with the sales and operations teams to ensure alignment of marketing strategies with business goals.·      Create and oversee digital marketing activities, including social media, website content, and online advertising.·      Prepare marketing budgets and ensure cost-effective use of resources.·      Develop marketing materials (brochures, flyers, presentations) that effectively communicate the brand message.·      Track and evaluate the performance of marketing campaigns and prepare periodic reports for management.·      Train and supervise marketing representatives and ensure team targets are met.  Qualifications and Requirements: ·      Bachelor’s degree in Marketing, Business Administration, Medical Laboratory Science, or a related field.·      Minimum of 5–10 years of experience in marketing within the healthcare or medical diagnostics industry.·      Strong knowledge of healthcare market dynamics and customer segments.·      Excellent communication, presentation, and negotiation skills.·      Proven ability to meet targets and drive business growth.  Interested candidates should send their CV to mhealthcare604@gmail.com. Use the job position and location as the subject.