Marketing Manager – Senior

Overview:We are looking for a hands-on Senior Marketing Manager / Brand Generalist, ready to take full ownership of our product’s marketing direction and execution.This role combines brand strategy, content, communications, campaigns, PR, events, analytics, and offers a high degree of autonomy and impact.Purpose of the role:You’ll build and grow the product’s brand, shape its public presence, and be the driving force behind all marketing initiatives.About Product:Affilka – Affiliate Management PlatformA software platform to manage, track, and analyse affiliate performance.Learn MoreKey responsibilities:Brand & StrategyDevelop and evolve the product’s brand identity (positioning, tone of voice, visual style)Plan and execute the marketing strategy and annual promotion roadmapBuild and strengthen brand awareness through strategic activities, campaigns, partnerships, thought leadershipMonitor brand reputation, visibility, market perceptionContent, PR & CommunicationsCreate and manage content across the website blog, social media, newsletters, product materialsLead PR activities: press releases, public announcements, media commentaryMaintain media relations and secure consistent, positive coverageEngage with industry communities and forums: participate in relevant discussions, answer mentions, maintain presenceList and maintain the brand on directories, review platforms, ratings, and industry listingsCampaigns & CreativePlan and execute digital and social marketing campaigns (email, social, paid/organic)Develop messaging, visuals, and creative concepts. Own and coordinate production of marketing assets: banners, landing pages, promo materialsDrive initiatives that strengthen brand visibility (podcasts, interviews, thought leadership, collaborations, sponsorships, awards)Partnerships, Events & NegotiationsManage relationships with media partners, affiliate partners, conference organizers, event vendors, and stand buildersNegotiate sponsorship packages and secure award nominationsPlan and execute participation in conferences and industry events Analytics & PerformanceTrack and analyze campaign performance metrics, brand awareness and reputation metricsResearch competitors, industry trends, best practices in the iGaming spaceBudget & OperationsOwn and manage the marketing budget across activities and channelsSource, brief, and coordinate freelancers and external agenciesCollaborate closely with Product, Sales, and Operations teams to ensure alignment and shared objectivesRequirements:5+ years of experience in marketing, ideally in B2B tech, SaaS or iGamingAdvanced Russian and EnglishProven success in developing and executing marketing strategiesStrong copywriting and content creation skills — you enjoy writingStrong project management and multitasking abilitiesStrong understanding of Digital Marketing toolsA proactive, ownership-driven mindset with a focus on problem-solvingOur Benefits:Full-time remote work opportunities and flexible working hoursPrivate insuranceAdditional 1 Day Off per calendar yearSports program compensationComprehensive Mental Health ProgrammeFree online English lessons with a native speakerGenerous referral programTraining, internal workshops, and participation in international professional conferences and corporate events