Marketing Manager

Marketing Manager (Permanent, Full-Time)Location: Remote (UK-based)Start Date: As soon as possibleContract Type: PermanentSalary: £55k–£65k (depending on experience)About Smoke FreeSmoke Free is a UK-based health tech company with a simple mission: to help people quit smoking for good.Over 8 million smokers have used our app to stop, supported by behavioural science, data-driven tools, and evidence-based methods.We’ve been profitable for over a decade, have just launched in Germany with DiGA approval, and are now scaling up across both markets.We’re looking for a purpose-driven UK Marketing Manager to help us reach even more people and work with our partners to make smoke-free living the norm.The RoleThis is a hands-on, delivery-focused role for a marketing professional who thrives on turning strategy into action.You’ll work closely with our senior leadership team to plan and execute creative campaigns that engage new users, build partnerships, and strengthen our brand presence across the UK.We’re looking for someone who’s both strategic and practical - comfortable developing ideas, running campaigns, and using data to guide decisions.You’ll also help grow our partnerships and explore opportunities to connect with public health organisations, local authorities and healthcare providers to reach more people who need support to quit smoking.What You’ll DoPlan, execute, and optimise digital and partnership-led marketing campaigns across multiple channels (social, email, paid, and partnerships)Develop content and messaging that engages users, partners, and the wider public health communityWork closely with the CEO and wider team to align campaigns with business goals and brand strategyBuild and manage partnerships with healthcare bodies, local authorities, and relevant organisationsManage and track campaign performance using tools like HubSpot, Google Ads, and Meta Business SuiteCollaborate with agencies, freelancers, and internal teams to deliver campaigns and creative assetsExplore opportunities for PR and brand visibility within the UK health and wellbeing spaceUse data and insights to inform campaign performance and drive continuous improvementWhat We’re Looking ForSignificant experience in a hands-on marketing role, ideally within health, tech, or purpose-led organisationsProven experience in running digital campaigns and using tools such as HubSpot, Google Ads, and Meta Business SuiteStrong communication skills with the ability to write clear, engaging copy across channelsExperience in partnership or stakeholder marketing, ideally within the public health or not-for-profit sectorsAnalytical mindset, comfortable working with data to inform and optimise marketing activitySelf-motivated, proactive, and comfortable working remotelyGenuine passion for public health and helping people make positive behavioural changesWhat We OfferA meaningful role in a growing company with real social impactThe opportunity to play a central role in Smoke Free’s next stage of growthA supportive, collaborative, and flexible working cultureAutonomy to shape and deliver marketing strategies that drive measurable outcomesRemote-first working with flexible hours and regular team connectionShare options and competitive salary (£55k - £65k DOE)How to ApplyIf you’re excited about using marketing to make a genuine difference to people’s lives, we’d love to hear from you