Marketing Manager

At Ubank, we empower the digital generation to achieve financial success. Think of us as your daily money companion, offering a unified view of your finances with smart features and real-time insights. Save more, track spending, and achieve home ownership faster with Ubank.The WhyThis role is responsible for supporting the development, execution and performance of the customer growth funnel working alongside the brand, creative, performance and lifecycle growth squads to deliver high impact campaigns that convert.Key ResponsibilitiesSupport the development, execution and performance of the customer growth funnel, including:Day-to-day balancing of our funnel mix (e.g. awareness, consideration, conversion), channel mix (e.g. ATL, social media & digital, event, partnership) and medium mix (e.g. video, voice, search) to deliver on our growth targets.Work with the in-house brand and performance teams to facilitate campaign planning, media buying and campaign delivery against key targets and performance measures.Work closely with the studio team to deliver best in class creative that promotes the brand, is true to the advertising platform and delivers superior customer acquisition resultsOptimisation of the borrower journey for home lending from first impression through to settlement, and everyday banking journey from install to MFI (Main Financial Institution), ensuring the experience is being consistently optimised to drive customer engagement and conversion.Managing growth experiments across channels, creative mediums and customer journeys.Leveraging data insights to identify opportunities to improve the performance of the funnel, bringing together teams across the business to ideate and implement solutions.Your ExperienceMinimum 3-4 years experience developing and managing campaigns, challenger brands, fintech, and retail experience highly preferredHave worked ‘on the tools’ building campaigns and growth flywheels across paid and organic channels. You see rolling your sleeves up and getting hands on to bring a growth idea to life as a key part of the growth process.Have worked in or a possess a strong desire to be part of a start up or scale up environment –you’ll be happy working somewhere with a high degree of autonomy, ambiguity and agility to get things doneYou are confident in identifying and deploying across a wide-range of ATL, BTL and TTL campaignsYou understand a marketer’s job is not done until we meet the customers’ need and we build quality relationshipsYou’ve worked with media and creative agencies and you know how to get the best out of them, as well as with internal teams to connect the dots to make magic happenYou’re not afraid to run experiments, fast, and translate smarts back into the planYou love to work collaboratively to bring others on the journeyWhy Ubank?Innovation with impact: From meaningful work to amazing benefits, we equip you with the tools and support to drive real change - so your ideas don’t just stay ideas, they become impact.Collaborative, supportive & fun: We believe innovation is a team sport. It comes from a special kind of culture that’s highly collaborative and gives people the support they need to thrive.Build something great: Ubank is where ambition meets opportunity. We don’t just talk about change - we give you the tools, trust, and support to make it happen.Freedom to be yourself: We celebrate individuality and give you the flexibility to work in ways that suit your style. Our hybrid working model lets you balance connection and autonomy.Accelerate your Career: With clear paths for career development, your potential won’t just be recognised, it’ll be accelerated.We acknowledge the Gadigal of the Eora nation as the Traditional Custodians of our local area.This Sydney-based permanent role requires Australian or New Zealand citizenship or permanent residency.We welcome applicants of all backgrounds, and our Talent team is excited to connect with you.Apply now with your CV and explore this exciting opportunity!